The Palestinian BDS National Committee (BNC), the preeminent coalition in Palestinian society spearheading the global Boycott, Divestment, and Sanctions (BDS) movement, extends gratitude to activists, organizations, and institutions worldwide for their meaningful solidarity. The strategic implementation of spreading boycotts against complicit Israeli and multinational corporations is recognized as a potentially effective tool in collective pursuit. The urgency to end all forms of state, corporate, and institutional complicity with Israel’s genocidal regime has reached unprecedented levels.

The current focal points of the global BDS movement’s top priority boycotts can be categorized into four sections:

1. Consumer Boycott Focus: BDS Targets Brands with Proven Complicity in Israeli Apartheid
2. Divestment Advocacy: BDS Urges Exclusion and Divestment from Companies Involved in Israel’s Occupation
3. Non-Boycott Pressure Targets: BDS Advocates Strategic Pressure Campaigns Against Brands Complicit in Israeli Apartheid
4. Grassroots Organic Boycotts: BDS Supports Initiatives Boycotting Brands Backing Israel’s Actions Against Palestinians

Consumer Boycott Targets:

Siemens (Germany): Main contractor for the Euro-Asia Interconnector linking Israel’s illegal settlements to Europe. Sells globally branded electrical appliances.

PUMA (Germany): Sponsors the Israel Football Association, overseeing teams in illegal settlements on Palestinian land.

Carrefour (France): Supports Israeli soldiers involved in the Gaza genocide, partnering with complicit companies.

AXA (France): Invests in Israeli banks financing war crimes and land theft despite taking measures against Russia.

Hewlett Packard Inc (HP Inc) (US): Provides services to Israeli leaders involved in genocidal actions.

SodaStream: Actively involved in displacing Bedouin-Palestinian citizens and discriminates against Palestinian workers.

Ahava: Operates in an illegal Israeli settlement in the occupied Palestinian territory.

RE/MAX (US): Markets and sells property in illegal Israeli settlements in the occupied West Bank.

Israeli Produce in Supermarkets: Boycott products labeled “Product of Israel” that may include items from illegal settlements.

Divestment Targets:

Elbit Systems: Apartheid Israel’s largest arms company, involved in weapon testing on Palestinians.

HD Hyundai/Volvo/CAT/JCB: Machinery used in the ethnic cleansing and destruction of Palestinian homes and businesses.

Barclays (UK): Holds shares and provides loans to companies implicated in Israel’s armed violence.

CAF: Builds and services the Jerusalem Light Rail serving illegal settlements.

Chevron: Extracts gas claimed by apartheid Israel, contributing to its war chest and climate crisis.

HikVision: Chinese company supplying surveillance cameras used for Palestinian surveillance.

TKH Security: Dutch company providing surveillance technology to Israeli police.

Pressure (Non-Boycott) Targets:

Google and Amazon (US): Provided cloud technology to the Israeli government and military during the Gaza offensive.

Airbnb/Booking/Expedia: Offer rentals in illegal Israeli settlements, facing pressure to end complicity.

Disney (Marvel Studios): Promotes a “superhero” embodying apartheid Israel in the next Captain America film.

Grassroots Organic Boycott Targets:

McDonald’s, Burger King, Papa John’s, Pizza Hut (US), WIX (Israel), etc.: Targeted by grassroots campaigns for supporting or donating to the Israeli military amid the Gaza offensive.