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My Abilities & Ideas as a Social Media Manager, Paid Ads & SEO Specialist- As a Social Media Manager, my strength lies in building an active digital community around local events, food, travel and lifestyle. I plan and manage content calendars, create high engagement reels and short videos, and use storytelling to make the platform feel lively and relatable. I focus on audience interaction through polls, quizzes, challenges and user-generated content to grow both engagement and brand visibility. For Paid Advertising, I have strong hands-on experience running result driven campaigns on Facebook, Instagram and Google. I work with clear objectives brand awareness, traffic, leads, and conversions. My process includes precise audience targeting, creative A/B testing, retargeting, lookalike audiences and continuous optimization using metrics like CTR, CPC, CPA and ROAS to maximize returns. In Organic SEO, I follow a complete growth strategy including keyword research, on-page and technical SEO, content optimization, and local SEO. For WhatsOn Plus, I would focus on ranking for city-based and “things to do” searches, optimize event and guide pages, improve site speed, and build authority through ethical backlinks and search-intent-based content. My Key Growth Ideas- 1. Strong integration of Social Media + Paid Ads + Organic SEO 2. City-wise and category-wise content hubs 3. Heavy use of reels, short videos & UGC 4. Event-based ad campaigns with retargeting 5. Data-driven testing and continuous optimization. My ultimate goal is to make WhatsOn Plus and WhatsOn Guide the first place people go to discover what’s happening around them while delivering real business results through quality traffic, engagement, and conversions.

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A Calm, All-In-One 'More Than a Cruise' Night Out on the Water When people think of a night out, they often imagine a nice restaurant, soft lights, and maybe a good view. But there are moments when someone wants more than just fine dining. They want a whole experience - something that blends food, entertainment, scenery, and comfort into one smooth evening. That is why many visitors and locals are now turning to Sydney’s best all-in-one dinner cruise experience, where everything feels bigger, brighter, and more special than a normal night out. Among all the options, the Sydney Showboat Cruise often stands out, the king of all cruises, as many like to call it, because it combines everything in one place without trying too hard. Sydney Harbour itself plays a huge role in this magic. The calm water, the glowing lights of the skyline, the gentle movement of the boat, and the famous landmarks all work together to make the night feel almost unreal. A dinner cruise is not just about the food - it is about being surrounded by this quiet, floating world where everything looks different and more peaceful. What makes these dinner cruises feel “all-in-one” is how they mix many small experiences into one long, relaxed evening. People step onboard not knowing what part they will enjoy the most - the views, the live entertainment, the slow rhythm of the harbour, or simply the break from the noise of the city. A Floating Restaurant with a Twist The dining part is, of course, important. Guests are served warm meals, simple or fancy, depending on the cruise, but the difference is the setting. Eating while drifting past the Opera House or under the Harbour Bridge adds a feeling no restaurant on land can give. Even a basic dish feels special when the water outside glows with reflections of the city lights. Entertainment Without Feeling Overwhelmed Many cruises include shows, music, or gentle performances. The Sydney Showboat Cruise, especially, is known for its bright and lively cabaret-style acts. It has a reputation for being bold and colourful, which is why people call it the king of all cruises. But even with the entertainment, nothing feels too loud or too rushed. The vibe remains easy, calm, and smooth - perfect for people who want something extra but not too intense. Views That Keep Changing One of the biggest charms of dinner cruises is the constant change of scenery. Instead of staring at one view for the whole night, guests get shifting pictures - city lights one moment, open dark water the next, and then glowing bridges or passing ferries. The movement is slow enough to feel peaceful but steady enough to keep things interesting. A Place to Slow Down In a world where people rush from one thing to another, dinner cruises feel like a gentle pause. There is no hurry. No loud streets. No long lines. Just fresh air, quiet water, and a feeling of being slightly away from the world without going too far. It is a mix of comfort and escape that people do not always get from restaurants or bars. What truly makes dinner cruises feel wholesome is that they fit many moods. A couple can enjoy a romantic night, a family can spend an easy time together, and friends can celebrate small occasions without having to plan too much. Everything is already arranged - food, views, seats, lights, and entertainment. Guests simply sit back and let the evening unfold. Beyond fine dining, Sydney’s dinner cruises offer a complete experience - part meal, part show, part journey. With the Sydney Showboat Cruise leading the way, these floating nights bring together beauty, comfort, and gentle excitement, making each moment on the harbour feel special in its own quiet, effortless way. For more details : https://www.sydneyshowboats.com.au/?utm_source=off_page&utm_medium=regular&utm_campaign=whatson.plus&utm_content=a_calm_all_in_one_more_than

Set Sail for Ease: Why Australia Day Feels Better Aboard Magistic Cruises Australia Day is all about soaking in the spirit of the nation—sunshine, fresh air, celebrations, and time spent with loved ones. Among the many ways people enjoy the holiday, Australia Day cruises have emerged as one of the most effortless and enjoyable options. And when it comes to combining comfort, style, and unforgettable views, Magistic Cruises stands out as a top choice. But what exactly makes a cruise the most relaxed way to spend Australia Day? Here’s a closer look. 1. You Avoid the Crowds — Without Missing the Action Australia Day attracts thousands to waterfronts, parks, and public spaces across Sydney. While the energy is thrilling, the crowds can be overwhelming. A cruise lets you enjoy all the excitement—Harbour parades, flyovers, races, and fireworks—without jostling for space. Onboard Magistic Cruises, guests get panoramic views of all major events from a comfortable deck, creating a crowd-free yet immersive experience. 2. Uninterrupted Views of Sydney Harbour Nothing captures the beauty of Australia Day like the sparkling blue of Sydney Harbour filled with decorated boats, tall ships, and festive colours. Watching these iconic scenes from the water offers a completely different perspective. With Magistic Cruises’ large viewing decks and spacious catamaran design, you enjoy uninterrupted 360° views—meaning you never miss a moment of the Harbour festivities. 3. A Stress-Free Celebration From Start to Finish One of the most appealing aspects of an Australia Day cruise is how completely hassle-free it is. There’s no need to pack food, carry chairs, or find the “perfect spot” hours in advance. Everything—from seating to dining to prime vantage points—is prepared for you. Magistic Cruises takes it a step further with premium inclusions like reserved tables, restaurant-style seating, and smooth boarding processes, letting you simply show up and enjoy. 4. Gourmet Dining Without the Holiday Rush Restaurants across the city fill up quickly on Australia Day, often leading to long waits and rushed meals. Cruises, however, offer an elegant dining experience at sea. Magistic Cruises is known for its freshly prepared buffet menus and exceptional service. Guests can indulge in delicious meals while taking in the views—no queues, no noise, no stress. 5. The Perfect Blend of Celebration and Comfort While the Harbour buzzes with energy, a cruise provides the perfect balance of excitement and relaxation. You’re part of the festivities yet cocooned in comfort. Spacious indoor lounges, air-conditioned cabins, and outdoor decks mean you can switch between celebrating under the sun and unwinding indoors. Families especially appreciate the comfort, as kids have room to move around safely without feeling confined. 6. It’s a Unique and Memorable Experience Australia Day happens once a year, and celebrating it aboard a luxury catamaran makes it truly special. Whether you’re a local rediscovering Sydney or a visitor experiencing the Harbour for the first time, cruising creates beautiful memories. Magistic Cruises enhances the experience with modern vessels, stylish interiors, and a professional crew dedicated to making your day exceptional. 7. You Can Celebrate While Avoiding the Heat January heat can be intense, and spending long hours outdoors can be uncomfortable. Cruises offer a refreshing alternative—with constant sea breeze, shaded decks, and climate-controlled interiors. You stay cool while still enjoying the sunshine, open water, and holiday vibes. 8. It's a Complete Package — Great Value for Money When you consider everything included—spectacular views, food, entertainment, comfort, and front-row access to Harbour events—a cruise offers exceptional value. Magistic Cruises provides well-curated packages that eliminate hidden costs. You pay once and enjoy a full, uninterrupted Australia Day experience. In essence, an Australia Day cruise offers the perfect combination of ease, excitement, and elegance. With Magistic Cruises delivering top-tier service and unmatched Harbour views, it’s no surprise that more people are choosing to celebrate the nation’s big day on the water. If you’re looking for a relaxed, memorable, and truly Australian way to celebrate, a Harbour cruise may just be the best decision you make this holiday. For more details : https://www.magisticcruises.com.au/harbour-event-cruises/australia-day-cruises?utm_source=off_page&utm_medium=regular&utm_campaign=whatson.plus&utm_content=australia_day_feels_better

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PROPOSAL TO IMPROVE ENGAGEMENT AND LIKES ACROSS WHATSONPLUS AND WHATSON MEDIA SOCIAL PLATFORMS To Whatson Media Management Team Thank you for assigning me this task. After reviewing the WatsonPlus platform, the Facebook page, the LinkedIn company page, and the overall digital footprint of Whatson Media, I have prepared a research-based proposal covering organic growth, paid campaigns, content structuring, platform optimization, community-building, and user engagement across WatsonPlus and external social media channels. This proposal aligns with my background in digital marketing, content creation, sales execution, CRM workflows, client acquisition, and multi-platform marketing from Toppay, Graaho, and NexKraft. I have managed diverse brand pages, acquired B2B and B2C users, coordinated with partners, planned campaigns, and scaled digital presence in competitive markets. 1. Evaluation of Current Digital Presence 1.1 WhatsonPlus Application WatsonPlus has potential as an entertainment and news platform but lacks structured user engagement. Daily cycles, optimized notifications, personalization, and interactive features need improvement to build consistent usage habits. 1.2 Facebook Page The page needs stronger content consistency, optimized formats, reels, storytelling, and a unified brand identity supported by a content calendar. 1.3 LinkedIn Page LinkedIn requires more professional content to strengthen B2B visibility, highlight achievements, partnerships, industry insights, and company culture. 2. Alignment With My Experience Toppay: Built and managed digital presence, created content, coordinated with B2B partners. Graaho: Managed campaigns for multiple brands, carried out LinkedIn marketing, CRM, and client acquisition. NexKraft: Led global lead generation, email marketing, CRM, and project coordination. These roles trained me to plan and execute scalable digital strategies. 3. Organic Growth Strategy A 30-day content plan will establish consistency. Content formats include fast infotainment videos, creator-led segments, graphical explainers, polls and quizzes, and behind-the-scenes stories. Posting frequency: Facebook: 1–2 posts daily LinkedIn: 3–4 posts weekly WatsonPlus: 3–5 daily highlights plus notifications 4. Paid Growth Strategy Awareness campaigns to increase visibility. Engagement campaigns to boost high-performing posts and page likes. App install campaigns optimized for in-app activity. LinkedIn campaigns targeting agencies, advertisers, and corporate clients. 5. WhatsonPlus App Engagement Strategy Daily trending banners, scheduled notifications (morning, afternoon, evening), topic recommendations, polls, and in-app exclusive content will improve retention and daily activity. 6. Research and Strategic Analysis Competitor analysis: formats, frequency, visuals, and interaction styles. Audience analysis: students, professionals, news readers, tech enthusiasts. Hashtag research: optimized sets for each content type. Data tracking: impressions, reach, CTR, shares, saves, and retention. 7. Community Engagement Development Quick responses to comments, active sharing in university and interest groups, and collaborations with micro-influencers to expand reach and improve authenticity. 8. Platform-Specific Content Themes Facebook: breaking news visuals, reels, daily highlights, storytelling. LinkedIn: achievements, press releases, insights, culture stories, partnerships. morning briefings, hot stories, category-based feeds, long reads. 9. Why I Am a Strong Fit I bring multi-brand experience, Meta ads expertise, CRM management, content creation skills, and fast adaptability. My previous roles show proven ability to improve digital presence and drive user acquisition. 10. Three-Month Implementation Plan Month 1: Brand guidelines, content calendar, posting consistency, awareness ads, engagement tracking, basic notifications. Month 2: Interactive content, micro-influencers, Page Like campaigns, optimized notifications, improved app banners. Month 3: App-install campaigns, LinkedIn scaling, advanced optimization, retention features, influencer expansion. This proposal delivers a structured plan to significantly enhance engagement, visibility, and user interaction across WhatsonPlus and WhatsOn Media platforms. If approved, I am prepared to begin execution immediately.

🚀 Want to See Whatson.Plus Go Viral? Here’s My Engagement Boost Proposal! 🌟 Hello Whatson.Plus Family! I’m excited to share a powerful proposal that can help skyrocket our engagement, reach & likes across all platforms. 🔥 My Proposal to Boost Engagement & Growth: ✨ 1. Trend-Based Content Strategy Create content around trending topics, local events, entertainment, lifestyle & influencers to increase shareability. ✨ 2. Short Reels & Micro-Content Post 15–30 sec clips highlighting trending news, fun facts, city updates & user stories to boost reach. ✨ 3. User-Generated Content (UGC) Feature followers’ posts, reviews, food photos, shopping moments, etc. 👉 This builds trust & increases engagement instantly. ✨ 4. Interactive Posts Every Week Polls, quizzes, “This or That,” giveaways & challenges to bring people back daily. ✨ 5. Local Community Spotlight Showcase small businesses, places to visit, best deals, trending stores & city highlights to attract local users. ✨ 6. Strong Visual Branding Use bold colors, clean layouts & consistent design that keeps Whatson.Plus recognizable. ✨ 7. Influencer Collaboration Micro-influencers + bloggers = massive engagement boost. #WhatsonPlus #TrendingNow #CommunityFirst #EngageMore #StayConnected

To increase engagement and likes on WhatsOn Plus, I would focus on making it feel like a real community, not just another content platform. I’d start by closely understanding what our audience truly enjoys whether that’s local events, trending activities, food spots, travel ideas, or lifestyle content and then present those stories in eye-catching formats like reels, short videos, and carousels. I’d make the platform more interactive by using polls, quizzes, ‘this or that’ stories, and fun challenges that invite people to take part instead of just scrolling. Encouraging user-generated content would be a big focus, so users feel excited to share their own experiences and get featured. I’d also work with local creators and micro-influencers to reach audiences in a more authentic way. By regularly testing posting times, hashtags, and captions and running themed campaigns and giveaways my goal would be to make WhatsOn Plus a part of people’s daily routine.