To keep everything clear and transparent, I follow a simple and regular reporting system so that management can easily understand progress and results.

Reporting Time
* Weekly: Quick update on performance
* Quarterly: Review meeting with next plans
* Monthly: Full detailed report

What My Report Will Include:

Short Summary
* What goals we set
* What results we got
* What worked well and what needs
* improvement
* What we will focus on next month

Social Media Performance
* Follower and page growth
* Post reach and engagement
* Best performing posts and reels
* Audience growth by location and interest

Paid Ads Performance
* Ad spend and results
* Clicks, cost per click, leads, and conversions
* Best ads and audiences
* What we scaled and what we stopped

SEO & Organic Performance
* Website traffic from Google
* Keyword ranking progress
* Top pages bringing traffic
* Improvement in local search results

Business Results
* Partner and advertiser inquiries
* Event page visits
* Featured listing performance

Tools I Will Use
* Google Analytics, Search Console and many more
* Facebook & Google Ads Manager
* Simple dashboards like Looker Studio PowerPoint, PDF

How I Will Present the Report
* Easy charts and simple graphs
* Clear explanation in plain words
* What worked, what didn’t, and why
* Clear next steps for improvement

How I Will Share the Report
* Short email summary with the file attached
* Monthly review meeting
* Open discussion for feedback and question

My Abilities & Ideas as a Social Media Manager, Paid Ads & SEO Specialist-

As a Social Media Manager, my strength lies in building an active digital community around local events, food, travel and lifestyle. I plan and manage content calendars, create high engagement reels and short videos, and use storytelling to make the platform feel lively and relatable. I focus on audience interaction through polls, quizzes, challenges and user-generated content to grow both engagement and brand visibility.
For Paid Advertising, I have strong hands-on experience running result driven campaigns on Facebook, Instagram and Google. I work with clear objectives brand awareness, traffic, leads, and conversions. My process includes precise audience targeting, creative A/B testing, retargeting, lookalike audiences and continuous optimization using metrics like CTR, CPC, CPA and ROAS to maximize returns.
In Organic SEO, I follow a complete growth strategy including keyword research, on-page and technical SEO, content optimization, and local SEO. For WhatsOn Plus, I would focus on ranking for city-based and “things to do” searches, optimize event and guide pages, improve site speed, and build authority through ethical backlinks and search-intent-based content.

My Key Growth Ideas-
*. Strong integration of Social Media + Paid Ads + Organic SEO
*. City-wise and category-wise content hubs
*. Heavy use of reels, short videos & UGC
*. Event-based ad campaigns with retargeting
*. Data-driven testing and continuous optimization.

My ultimate goal is to make WhatsOn Plus and WhatsOn Guide the first place people go to discover what’s happening around them while delivering real business results through quality traffic, engagement, and conversions.

To increase engagement and likes on WhatsOn Plus, I would focus on making it feel like a real community, not just another content platform. I’d start by closely understanding what our audience truly enjoys whether that’s local events, trending activities, food spots, travel ideas, or lifestyle content and then present those stories in eye-catching formats like reels, short videos, and carousels.
I’d make the platform more interactive by using polls, quizzes, ‘this or that’ stories, and fun challenges that invite people to take part instead of just scrolling. Encouraging user-generated content would be a big focus, so users feel excited to share their own experiences and get featured.
I’d also work with local creators and micro-influencers to reach audiences in a more authentic way. By regularly testing posting times, hashtags, and captions and running themed campaigns and giveaways my goal would be to make WhatsOn Plus a part of people’s daily routine.