To increase engagement and likes on WhatsOn Plus, I would focus on making it feel like a real community, not just another content platform. I’d start by closely understanding what our audience truly enjoys whether that’s local events, trending activities, food spots, travel ideas, or lifestyle content and then present those stories in eye-catching formats like reels, short videos, and carousels.
I’d make the platform more interactive by using polls, quizzes, ‘this or that’ stories, and fun challenges that invite people to take part instead of just scrolling. Encouraging user-generated content would be a big focus, so users feel excited to share their own experiences and get featured.
I’d also work with local creators and micro-influencers to reach audiences in a more authentic way. By regularly testing posting times, hashtags, and captions and running themed campaigns and giveaways my goal would be to make WhatsOn Plus a part of people’s daily routine.