Overview

a good number of people are going abroad to enjoy Eid holidays. The estimated market size is not defined clearly anywhere, The daily prothom alo published a report on it here- One million tourists to spend Eid holidays at Cox's Bazar

Here is another report how people are enjoying their eid and the business boom in tourism- Eid sparks tourism boom as Bangladeshis reignite their wanderlust after COVID

So we can plan a campaign for grabbing this opportunity.

Target Audience

The target audience of marketing campaign is travel agencies, hotels & resorts. Here is the list of   Government approved Travel Agencies in Bangladesh.

For this campaign, we're focusing only travel agencies located in Uttara, Dhaka. It will be easier to communicate with them & build trust if we go with audiences.

According to Facebook business, the number of people who manages travel agency & its facebook page within 3 kilometre of Uttara is given below-

Almost over 4000 people. It's enough to target.

Ads creative

Ad demographics:

Also, we can reach to them by cold calling. Their contact number can be collected from  Government approved Travel Agencies in Bangladesh.

Also we can outreach to them by collecting their number from google maps & online directory.