In a world overflowing with branded fashion, Goyard stands apart — quiet, refined, and deliberately exclusive. From the classic Goyard wallets to iconic travel-ready pieces like the Goyard duffle bag and St. Louis tote, the brand has become a symbol of quiet status and impeccable craftsmanship.

This guide explores the craftsmanship behind Goyard’s most coveted items, from the popular Goyard Artois to the structured Goyard Saigon handbag, and shares essential insights on style, seasonal use, cultural relevance, and pricing.

Why Goyard? Understanding the Brand's Elite Appeal

Founded in 1853 in Paris, Goyard is one of the oldest luxury trunk makers in the world. Unlike its competitors, Goyard has never leaned on flashy logos or modern marketing. Instead, it built its reputation on handcrafted quality, heritage, and word-of-mouth from royals, artists, and tastemakers.

What makes the brand so special?

• Limited availability: Goyard does not sell online. You must visit a flagship boutique (like Goyard NYC) or authorized reseller.

• Personalization: Hand-painted initials and stripes make every piece uniquely yours.

• Durability: Made with Goyardine canvas, every item is water-resistant, lightweight, and built to last decades.

1. Goyard Wallets: Everyday Luxury with a Signature Touch

The Goyard wallet is a minimalist masterpiece. Known for its slim silhouette and functional design, it’s made using the signature Goyardine canvas over a leather base.

✅ Popular Styles:

• Saint Sulpice card holder – slim and compact

• Victoire bi-fold wallet – classic option for daily use

• Insert Voltaire – for larger handbags or travel

💸 Goyard Wallet Price:

Expect to pay around $600–$900 USD, depending on style and personalization.

2. Goyard Tote Bags: Functional Fashion Icons

The Goyard tote bag is one of the brand’s most recognizable items. Designed for both fashion and function, it’s favored by frequent travelers, stylists, and entrepreneurs alike.

🔹 Goyard St. Louis Tote:

Lightweight, reversible, and ultra-spacious. A favorite for everyday carry or travel.

🔹 Goyard Artois Tote:

A structured alternative with zip closure and reinforced corners for durability.

💲 Goyard Tote Bag Price:

• St. Louis PM/GM: ~$1,620–$2,050 USD

• Artois PM/MM: ~$1,900–$2,300 USD

Color options range from classic black/tan to vibrant shades like green, red, and yellow — with custom painting available.

3. Goyard Duffle Bags: Travel in Quiet Luxury

For the jet-set elite, the Goyard duffle bag blends practicality with Parisian elegance.

✈️ Popular Model: Goyard Boeing

• Lightweight yet sturdy

• Ideal for carry-on use

• Offered in multiple sizes and colors

Great for business trips or weekend getaways, the Boeing adds instant polish to any travel outfit.

4. Goyard Saigon: The Handbag That Redefines Heritage Design

The Goyard Saigon handbag is a rare gem. Its wooden handle, trunk-like body, and structured silhouette make it a vintage-modern hybrid.

🌟 Why It’s Special:

• Exotic and formal design

• Rarely stocked — often made-to-order

• Available in top-handle or crossbody styles

5. Goyard Crossbag: Compact, Modern, and On-the-Go

For minimalists or those always on the move, the Goyard crossbag (or crossbody) is sleek and functional. Often worn by both men and women, it delivers effortless style with secure storage.

Popular for:

• Concerts or events

• Daily errands

• Hands-free travel

Styling Tips: How to Wear Goyard the Modern Way

For women:

• Pair your Goyard green tote with a monochrome outfit and gold accessories.

• Match your Goyard wallet with a structured blazer and wide-leg trousers.

For men:

• Style your Goyard crossbag with cargo pants, sneakers, and a tonal jacket.

• Use a Goyard duffle with a travel set (hoodie + joggers) for effortless luxury on the go.