Whimsigoth a new aesthetic fashion that derives its inspiration from witches and their charms has taken over the internet. The Consumer Aesthetics Research Institute has named the magical fashion trend “whimsigoth,” which is a cauldron mash-up of “whimsical” and “gothic.”

The aesthetics of the internet are constantly evolving, whether it be a TikTok fashion fad or an Instagram trend. Our “Core Club” series analyzes the styles you’re starting to see a lot of on social media and showcases the people and businesses doing it well. Let us be the first to welcome you to the new look of contemporary witchcraft on behalf of our over 20 million followers.

Whimsigoth Fashion Trending over TikTok

Evan Collins of the Consumer Aesthetics Research Institute invented the term “whimsigothic,” describing it as the pinnacle of theatrical witch fashion from the late 1980s through the 1990s. The hashtags #whimsigoth and #whimsigothic have garnered 12.3 million and 22.3 million viewers, respectively, on TikTok, which is where it first gained popularity. Dark curtains, velvet couches, striking wallpaper, rustic wood flooring, crystals for good luck, bright plants filling every space, and the iconic black cat as one’s familiar and for luck are all elements of whimsigoth, which started trending on TikTok a few months ago. However, later on, it became a fashion statement.

So why does the whimsigothic fashion aesthetic still linger today? Now, the solution is less complicated than you might have imagined. People often turn within for spirituality during periods of change and uncertainty. Recent events, just like a pandemic, have changed our thinking and consciousness about what we wear on a spiritual and cultural level. Witchy fashion has helped us feel in control of a chaotic and hectic world. It is a unique chance to establish a holistic and spiritual connection with oneself.

As per Vandergriff, whimsigoth is fascinating since it borrows from a number of various aesthetics while fashion has its own distinct subculture. It has Gothic themes similar to the Goth subculture and earthy bohemian aesthetic features. It is elegant and opulent, as well as dark and feminine.

Whimsigoth’s layered, billowing aesthetic creates a dramatic shape for the body. Fans of the look can also look to TV and movie figures like Phoebe Buffay from Friends, Sally and Gillian Owens from Practical Magic, as well as the series Buffy the Vampire Slayer and Charmed, in addition to Sabrina the Teenage Witch. Helena Bonham Carter and Lisa Bonet from the 1990s are two famous people that regularly wear whimsical clothing.

Whimsigoth lovers typically use a kaleidoscope of purples, blues, dark reds, greens, and browns, occasionally with a dash of orange or yellow. Velvet, lace, corsets, maxi skirts, floral, paisley, maxi dresses, chunky boots, rings, sheer tops, rings, bell sleeves, and tons of layered jewelry with stars, moons, and suns” are among the items in the whimsigoth beginning pack.

Whimsigoth Fashion

The ideal appearance for individuals who want to preserve their energies and pay respect to the past is whimsigoth. Fashion experts claim that this historical tendency has never faded and has just grown broader as people’s interest in mysticism has increased. People want to experiment with this style since it is so simple to pull off with clothing they already own. It’s simple to find these old pieces that dynamically match the present style by searching through your parents’ wardrobes. Check out some Buffy the Vampire Slayer episodes, listen to This Mortal Coil’s cover of Song to the Siren, and ask your parents if you can borrow some of their vintage ’90s apparel or go shopping to refresh this amazing outfit if you’re looking for fashion inspiration.