WhatsOn IT Academy to Conduct Live Workshop on Running Google & Facebook Ads for ‘WhatsOn Guide’

In an exciting initiative for digital marketers, WhatsOn IT Academy is preparing to host a live workshop aimed at showing attendees how to run impactful Google and Facebook Ads for the popular event discovery platform, WhatsOn Guide. As event promotion increasingly shifts to digital platforms, understanding how to leverage paid advertising tools is essential for event organizers. This workshop will offer a hands-on approach to mastering two of the most effective advertising platforms—Google Ads and Facebook Ads—to maximize event visibility and engagement.

The workshop is designed to guide attendees through every step of creating, managing, and optimizing ad campaigns. Attendees will learn how to craft compelling ads, target the right audience, and measure the effectiveness of their campaigns. With real-life examples and expert instruction, the session will show how to increase brand awareness, drive event attendance, and enhance visibility for local events hosted on WhatsOn Guide. By focusing on practical strategies tailored specifically for event promotion, the workshop aims to empower participants with actionable knowledge that can be applied immediately.

Key Highlights of the Workshop

The WhatsOn IT Academy workshop will cover the essentials of both Google and Facebook Ads, with an emphasis on how these platforms can be utilized to promote local events. Participants will explore Google Ads strategies, including how to create text-based ads that appear when users search for events or activities, as well as how to design impactful display ads across Google’s extensive network. Attendees will also learn about advanced targeting techniques, such as leveraging keywords, geolocation, and audience segmentation, to ensure their ads reach the right people.

In addition to Google Ads, the workshop will focus on Facebook Ads, helping attendees understand how to design campaigns tailored to specific events. From creating event-specific ads to implementing advanced targeting options, Facebook’s unique tools provide a powerful way to engage users. The workshop will also cover retargeting strategies, allowing participants to re-engage users who have previously shown interest in their events. By combining both Google and Facebook Ads, attendees will gain insight into how to create an integrated advertising strategy that delivers optimal results for event promotion.

Why Attend?

This workshop is perfect for event organizers, marketers, venue owners, and anyone looking to gain a deeper understanding of online advertising. By attending, participants will:

• Gain actionable insights on how to run effective ads on both Google and Facebook.
• Learn advanced targeting techniques that can help bring more attendees to their events.
• Develop an understanding of how to create a seamless digital marketing strategy for event promotion.
• Interact with industry experts and ask questions to address any specific challenges they may face.
• Access a hands-on learning experience, allowing them to create their own campaigns and see results in real-time.

Practical Benefits for Event Marketers

Event marketers stand to gain a lot from this workshop. The ability to run effective advertising campaigns on platforms like Google and Facebook can dramatically increase visibility, drive engagement, and fill seats for events. For marketers working with WhatsOn Guide, a well-crafted ad campaign can make a world of difference in getting noticed by the right audience. The workshop will empower participants with a step-by-step approach to launching campaigns that align with their specific marketing objectives, ensuring they achieve real, measurable results.

Additionally, the workshop will highlight the importance of continuous optimization in ad campaigns. Attendees will learn how to monitor performance, make data-driven adjustments, and scale campaigns to ensure long-term success. Whether promoting concerts, festivals, community events, or workshops, this practical, hands-on training will equip participants with the knowledge to drive tangible outcomes and boost event attendance using the power of digital advertising.

About WhatsOn IT Academy

WhatsOn IT Academy is focused on providing top-tier digital marketing and IT training. Offering a wide range of courses designed to meet the needs of professionals in the rapidly evolving tech and marketing industries, WhatsOn IT Academy is known for its hands-on approach and expert instructors. With a focus on actionable skills and real-world applications, the academy has helped many individuals and businesses gain a competitive edge in the digital marketing space.

By hosting this workshop, WhatsOn IT Academy continues its commitment to helping marketers and business owners stay ahead of the curve. With experienced instructors and a focus on practical, up-to-date knowledge, attendees can be confident they will gain the skills necessary to succeed in the fast-paced world of digital advertising.

Conclusion

The WhatsOn IT Academy live workshop on running Google and Facebook Ads for WhatsOn Guide is a unique opportunity for anyone looking to elevate their event marketing skills. By combining expert instruction with hands-on learning, attendees will gain the confidence to run their own successful ad campaigns and drive greater event attendance. Whether you’re a beginner or an experienced marketer, this workshop offers valuable insights and actionable strategies that can be applied immediately to your event promotion efforts.

Don’t miss this chance to learn from industry experts and take your event marketing to the next level. Register today and secure your spot to ensure you don’t miss out on this valuable learning opportunity.

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