Social media or digital entertainment platforms have become an excellent domain where one can market business ideas. YouTube is the biggest video-sharing platform and the second-biggest social media platform globally, with over 2.6 billion users. There are 4.65 billion active social media users worldwide. 54.34% of active social media users in the world access YouTube

A solid online presence is crucial for any business in today’s digital age, especially in B2B. One such promising domain is YouTube, launched in 2005. Since then, it has been a great channel to showcase audio and video content of different kinds. And with billions of people using YouTube daily, it’s no surprise that businesses are turning to this platform to boost their online visibility and reach a wider audience.

However, more than simply creating a YouTube channel and posting videos is needed to make an impact. To maximize your investment return and reach your target audience, you need professional YouTube marketing services.

Here are some of the key YouTube statistics in brief that every marketer should know and why it is the world’s second most prominent social media:

• YouTube has more than 2.6 billion active users as of 2023.
• YouTube premium has 80 million users worldwide.
• 52% of internet users worldwide access YouTube at least once a month.
• Over 122 million people visit YouTube daily via its Website and Apps.
• India is home to most YouTube users accounting for 467 million users. The United States follows with 247 million.
• 720,000 hours of video are uploaded to YouTube every day.
• YouTube is the world’s largest video-sharing platform and second-largest social media.
• Technically, YouTube is the second biggest search engine after Google.
• Users consume 1 billion hours of videos on YouTube every day.
• Most YouTube users are between the ages of 25 and 34.
• YouTube is the second most popular platform for Influencer Marketing. Instagram tops the list.

It has become an excellent portal for developing a business and its brand image by targeting specific audiences locally or worldwide.

YouTube marketing strategy factors

Digital marketing has been a great medium to spread the word of a new business online in different channels. YouTube is one such channel that has 2 billion active users every month. The volume of the target audience will be huge for almost all kinds of businesses. Intelligent business owners leverage hiring the top YouTube marketing services to get more online exposure.

Here is a list of factors modern businesses should consider to make their online presence on YouTube more prominent.

1. Customized channel creation

Brand recognition becomes an easier task to accomplish when an audience recognizes the features of your business brand. A consistent theme, proper images, interactive elements, banners, etc., are incorporated into the content.

2. Target audience recognition

The service provider will do comprehensive research to define the target audience first. The demographic features of the target audience are then analysed to create business-specific content.

3. Content creation and transcription

Business-specific audio-visual content is created to seek the attention of a target audience. Proper transcription of video content is also mandatory for higher ranking on YouTube searches.

4. Keywords analysis and generation

YouTube marketing services understand the audience and the business genre to do keyword research. Based on outcomes, high-volume keywords are used in the content title, transcription and video content for higher ranking and visibility.

5. Integration of Google Analytics

Integrating Google Analytics will help measure online traffic, understand user behaviour, generate in-built data-driven reports, help improve online ad service, implementation of marketing analytics, and conversion tracking.

6. Campaign management

Another essential factor to consider and hire a YouTube marketing service provider is developing a customized campaign and implementing it throughout its lifespan.

7. Video promotion

Creating engaging and compelling video content and promoting it in other channels will also be a part of the YouTube marketing strategy.

8. Search engine optimization (SEO)

YouTube videos and channels need SEO too to come up at the highest-ranked search engine result pages (SERPs).

Boosting online presence with the help of YouTube marketing services will be easier if all these factors are met with precision. The top service providers focus on these factors and design an online marketing strategy to implement for specific businesses. Targeting an audience locally, globally, or both has become much easier.

Hence, brand promotion and recognition get boosted due to better reach.

Ready to take your YouTube channel to the next level? Let us help! We provide a range of YouTube services, including channel optimization, video editing, and custom thumbnail creation.