PROPOSAL TO IMPROVE ENGAGEMENT AND LIKES ACROSS WHATSONPLUS AND WHATSON MEDIA SOCIAL PLATFORMS

To
Whatson Media Management Team

Thank you for assigning me this task. After reviewing the WatsonPlus platform, the Facebook page, the LinkedIn company page, and the overall digital footprint of Whatson Media, I have prepared a research-based proposal covering organic growth, paid campaigns, content structuring, platform optimization, community-building, and user engagement across WatsonPlus and external social media channels.

This proposal aligns with my background in digital marketing, content creation, sales execution, CRM workflows, client acquisition, and multi-platform marketing from Toppay, Graaho, and NexKraft. I have managed diverse brand pages, acquired B2B and B2C users, coordinated with partners, planned campaigns, and scaled digital presence in competitive markets.

*. Evaluation of Current Digital Presence

*.* WhatsonPlus Application
WatsonPlus has potential as an entertainment and news platform but lacks structured user engagement. Daily cycles, optimized notifications, personalization, and interactive features need improvement to build consistent usage habits.

*.* Facebook Page
The page needs stronger content consistency, optimized formats, reels, storytelling, and a unified brand identity supported by a content calendar.

*.* LinkedIn Page
LinkedIn requires more professional content to strengthen B2B visibility, highlight achievements, partnerships, industry insights, and company culture.

*. Alignment With My Experience

Toppay: Built and managed digital presence, created content, coordinated with B2B partners.
Graaho: Managed campaigns for multiple brands, carried out LinkedIn marketing, CRM, and client acquisition.
NexKraft: Led global lead generation, email marketing, CRM, and project coordination.

These roles trained me to plan and execute scalable digital strategies.

*. Organic Growth Strategy

A 30-day content plan will establish consistency.

Content formats include fast infotainment videos, creator-led segments, graphical explainers, polls and quizzes, and behind-the-scenes stories.

Posting frequency:
Facebook: *–* posts daily
LinkedIn: *–* posts weekly
WatsonPlus: *–* daily highlights plus notifications

*. Paid Growth Strategy

Awareness campaigns to increase visibility.
Engagement campaigns to boost high-performing posts and page likes.
App install campaigns optimized for in-app activity.
LinkedIn campaigns targeting agencies, advertisers, and corporate clients.

*. WhatsonPlus App Engagement Strategy

Daily trending banners, scheduled notifications (morning, afternoon, evening), topic recommendations, polls, and in-app exclusive content will improve retention and daily activity.

*. Research and Strategic Analysis

Competitor analysis: formats, frequency, visuals, and interaction styles.
Audience analysis: students, professionals, news readers, tech enthusiasts.
Hashtag research: optimized sets for each content type.
Data tracking: impressions, reach, CTR, shares, saves, and retention.

*. Community Engagement Development

Quick responses to comments, active sharing in university and interest groups, and collaborations with micro-influencers to expand reach and improve authenticity.

*. Platform-Specific Content Themes

Facebook: breaking news visuals, reels, daily highlights, storytelling.
LinkedIn: achievements, press releases, insights, culture stories, partnerships.
morning briefings, hot stories, category-based feeds, long reads.

*. Why I Am a Strong Fit

I bring multi-brand experience, Meta ads expertise, CRM management, content creation skills, and fast adaptability. My previous roles show proven ability to improve digital presence and drive user acquisition.

10. Three-Month Implementation Plan

Month *: Brand guidelines, content calendar, posting consistency, awareness ads, engagement tracking, basic notifications.

Month *: Interactive content, micro-influencers, Page Like campaigns, optimized notifications, improved app banners.

Month *: App-install campaigns, LinkedIn scaling, advanced optimization, retention features, influencer expansion.

This proposal delivers a structured plan to significantly enhance engagement, visibility, and user interaction across WhatsonPlus and WhatsOn Media platforms. If approved, I am prepared to begin execution immediately.

England cricket team to play in Bangladesh after six years

England national cricket team last visited Bangladesh in 2016. The Bangladeshi Tigers won the historic Test against the Three Lions that time. The two-match test series was drawn *-*. Now, England is back on their tour of Bangladesh after a six-year pause. This time, they will play against the hosts in three ODIs and Twenty20s each but no test series will take place this time.

The England and Wales Cricket Board (ECB) confirmed the tour on its official website on Tuesday. The Bangladesh Cricket Board (BCB) has finalized the tour timetable. The two teams will play two versions of white ball cricket. The matches will be held from March * to 14 in Dhaka and Chittagong.

England will arrive in Bangladesh in February 2023. The two teams will start the cricket haul with the ODI series. The first two ODI matches will be played at the Sher-E-Bangla National Cricket Stadium in Mirpur on March * and The final ODI match will be played on March * at the Zahoor Ahmed Chowdhury Stadium, Chittagong. The first match of the T20 series will be played at the Chittagong venue in March. The remaining two T20 matches will be played on March 12 and 14 at the Sher-E-Bangla Stadium.

The English won the ODI series *-* in their last tour of Bangladesh. They will play two warm-up matches before the beginning of the ODI series. Those matches will take place on February 24 but BCB has not yet finalized the venue.

In a press release, BCB CEO Nizamuddin Chowdhury Sujan said, "This series will be a great opportunity for the teams to assess their respective strengths in the year of the World Cup (2023 ODI World Cup in India). The ODI and Twenty20 (series) are expected to be very exciting for fans in Bangladesh and around the world. Bangladesh has an extraordinary record in white balls (in cricket) at home and we all know what a great team England is."

Bangladesh has lost just one of their 14 ODI series at home since November 2014. Which was during the 2016 ODI series against England. The Tigers have won a series against Zimbabwe, Pakistan, India, South Africa, Afghanistan, West Indies, and Sri Lanka. They have played 44 ODIs and won 35 of them.

Schedule of England tour of Bangladesh:
20th February - England cricket team arrives in Dhaka.
24th February - Practice match * (Venue is not finalized yet)
26th February - Practice match * (Venue is not finalized yet)
1st March - First ODI (SBNCS, Mirpur)
3rd March - Second ODI (SBNCS, Mirpur)
6th March - Third ODI (ZACS, Chittagong)
9th March - First T20I (ZACS, Chittagong)
12th March - Second T20I (SBNCS, Mirpur)
14th March - Third T20I (SBNCS, Mirpur)

WordPress as a CMS #WordPress #CMS
Way back in 2003, WordPress released its first version as a simple blogging platform and continued to improve until it became the most popular blogging tool. Later, it continued to improve as a CMS and now has a reputation for being the most popular CMS for over * years. These days everyone sees WordPress as a CMS rather than just a blogging tool.

Now the question is, where will it go next?

Recent versions of WordPress have included popular web development libraries such as Backbone.js and Underscore.js and developers are building different types of applications with WordPress. Also the most recent introduction of REST API is a major indication that WordPress is moving towards the direction of building web applications. The combination of REST API and modern JavaScript frameworks will enable developers to build complex web applications with WordPress.

Before we consider the application development aspects of WordPress, it’s ideal to figure out the reasons for it being such a popular CMS. The following are some of the reasons behind the success of WordPress as a CMS:

Plugin-based architecture for adding independent features and the
existence of over 40,000 open source plugins
Ability to create unlimited free websites at wordpress.com and use the basic WordPress features
A super simple and easy-to-access administration interface
A fast learning curve and comprehensive documentation for beginners
A rapid development process involving themes and plugins
An active development community with awesome support
Flexibility in building websites with its themes, plugins, widgets, and hooks
Availability of large premium theme and plugin marketplaces for developers to sell advanced plugin/themes and users to build advanced sites with those premium plugins/themes without needing a developer.
These reasons prove why WordPress is the top CMS for website development. However, experienced developers who work with full stack web applications don’t believe that WordPress has a future in web application development. While it’s up for debate, we’ll see what WordPress has to offer for web development.

Once you complete reading this article, you will be able to decide whether WordPress has a future in web applications. I have been working with full stack frameworks for several years, and I certainly believe the future of WordPress for web development.