๐ฃ๐ฟ๐ผ๐ฝ๐ผ๐๐ฎ๐น: ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐ถ๐ธ๐ฒ๐ ๐ผ๐ป ๐ช๐ต๐ฎ๐๐๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ
Prepared By: Rafsan Jani
๐. ๐๐ฎ๐ฆ๐ฆ๐๐ซ๐ฒ
The main goal of my plan is to significantly increase how much users interact and the number of likes across all of WhatsOn's social media. The idea is simple: we need a combined strategy that builds a strong community, shares really helpful content, and uses data to track our success every step of the way.
๐. ๐๐ก๐ ๐๐ซ๐จ๐๐ฅ๐๐ฆ๐ฌ & ๐๐ฎ๐ซ ๐๐จ๐๐ฅ๐ฌ
Right now, it's really tough to get people’s attention online because the internet is full of content. Just posting ads or promotions doesn't help us make real, sustainable connections with our audience.
Our goals are quite clear. First, we want to raise our engagement rates on every single platform we use. Second, we want people to genuinely trust our brand and feel loyal to us. Ultimately, we aim to turn people who just follow us into an active, excited, and engaged community.
๐. ๐๐ฅ๐๐ง (๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ)
We will focus on several key areas to achieve our goals.
๐๐ซ๐ฎ๐ฌ๐ญ ๐๐ง๐ ๐๐ฎ๐ฆ๐๐ง ๐๐จ๐ง๐ง๐๐๐ญ๐ข๐จ๐ง:
Building a positive, human link with users is very important. We can do this by being open about our business goals and vision, this makes us seem more transparent. A simple way to build trust is to thank customers often for their support.
Sharing inspiring stories, especially about our team or successful students, really helps people connect with our brand.
Using Polls is a great way to get fast opinions from users' immediate interaction easily. We can also ask for help with simple problems or general advice this makes users feel valued.
๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ & ๐๐ง๐ญ๐๐ซ๐๐๐ญ๐ข๐จ๐ง:
A strong community provides long term benefits for a brand. We should celebrate our brand’s big achievements, like anniversaries or reaching a follower milestone, with our users. Highlighting a Fan of the Week or Best Commenter helps create friendly competition and makes people feel special.
Organizing fun quizzes can make the experience engaging. Posts about future events or webinars need to be exciting, not boring text.
Also, tagging industry influencers in our content can help us reach new audiences through their networks.
Direct questions and answers sessions are powerful ways to connect directly with users and hear their thoughts.
๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ:
Educational and practical how-to posts and videos are super useful for our audience because they solve real problems. Regular tips can be shared daily.
Posting customer reviews and testimonials builds huge credibility because it’s social proof.
In my opinion, two types of videos are best for reaching a lot of people: Informational videos and Educational videos (how-to guides, lessons). Using these types of content as short Reels will boost engagement very fast.
๐๐ข๐ซ๐๐๐ญ ๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ๐ข๐จ๐ง:
We should encourage conversation. ‘Caption this’ contests are a lot of fun and drive many comments. We can ask users for recommendations or suggestions in the comments section.
Starting a debate on a trending topic is another good tactic. Even simple Yes or no questions help keep the comment section active all the time.
๐. ๐๐จ๐ฐ ๐๐'๐ฅ๐ฅ ๐๐ก๐๐๐ค ๐๐ฎ๐๐๐๐ฌ๐ฌ:
We must check if our plans are working effectively. We will track specific numbers, called metrics:
Engagement Rate: We will measure the percentage of total likes, comments, and shares we get.
Video Watch Time: This metric is key to judging how good our video content actually is and if people are watching until the end.
๐ฃ๐ฟ๐ผ๐ฝ๐ผ๐๐ฎ๐น: ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐ถ๐ธ๐ฒ๐ ๐ผ๐ป ๐ช๐ต๐ฎ๐๐๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ
Prepared By: Rafsan Jani
๐. ๐๐ฎ๐ฆ๐ฆ๐๐ซ๐ฒ
The main goal of my plan is to significantly increase how much users interact and the number of likes across all of WhatsOn's social media. The idea is simple: we need a combined strategy that builds a strong community, shares really helpful content, and uses data to track our success every step of the way.
๐. ๐๐ก๐ ๐๐ซ๐จ๐๐ฅ๐๐ฆ๐ฌ & ๐๐ฎ๐ซ ๐๐จ๐๐ฅ๐ฌ
Right now, it's really tough to get people’s attention online because the internet is full of content. Just posting ads or promotions doesn't help us make real, sustainable connections with our audience.
Our goals are quite clear. First, we want to raise our engagement rates on every single platform we use. Second, we want people to genuinely trust our brand and feel loyal to us. Ultimately, we aim to turn people who just follow us into an active, excited, and engaged community.
๐. ๐๐ฅ๐๐ง (๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ)
We will focus on several key areas to achieve our goals.
๐๐ซ๐ฎ๐ฌ๐ญ ๐๐ง๐ ๐๐ฎ๐ฆ๐๐ง ๐๐จ๐ง๐ง๐๐๐ญ๐ข๐จ๐ง:
Building a positive, human link with users is very important. We can do this by being open about our business goals and vision, this makes us seem more transparent. A simple way to build trust is to thank customers often for their support.
Sharing inspiring stories, especially about our team or successful students, really helps people connect with our brand.
Using Polls is a great way to get fast opinions from users' immediate interaction easily. We can also ask for help with simple problems or general advice this makes users feel valued.
๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ & ๐๐ง๐ญ๐๐ซ๐๐๐ญ๐ข๐จ๐ง:
A strong community provides long term benefits for a brand. We should celebrate our brand’s big achievements, like anniversaries or reaching a follower milestone, with our users. Highlighting a Fan of the Week or Best Commenter helps create friendly competition and makes people feel special.
Organizing fun quizzes can make the experience engaging. Posts about future events or webinars need to be exciting, not boring text.
Also, tagging industry influencers in our content can help us reach new audiences through their networks.
Direct questions and answers sessions are powerful ways to connect directly with users and hear their thoughts.
๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ:
Educational and practical how-to posts and videos are super useful for our audience because they solve real problems. Regular tips can be shared daily.
Posting customer reviews and testimonials builds huge credibility because it’s social proof.
In my opinion, two types of videos are best for reaching a lot of people: Informational videos and Educational videos (how-to guides, lessons). Using these types of content as short Reels will boost engagement very fast.
๐๐ข๐ซ๐๐๐ญ ๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ๐ข๐จ๐ง:
We should encourage conversation. ‘Caption this’ contests are a lot of fun and drive many comments. We can ask users for recommendations or suggestions in the comments section.
Starting a debate on a trending topic is another good tactic. Even simple Yes or no questions help keep the comment section active all the time.
๐. ๐๐จ๐ฐ ๐๐'๐ฅ๐ฅ ๐๐ก๐๐๐ค ๐๐ฎ๐๐๐๐ฌ๐ฌ:
We must check if our plans are working effectively. We will track specific numbers, called metrics:
Engagement Rate: We will measure the percentage of total likes, comments, and shares we get.
Video Watch Time: This metric is key to judging how good our video content actually is and if people are watching until the end.
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