PROPOSAL TO IMPROVE ENGAGEMENT AND LIKES ACROSS WHATSONPLUS AND WHATSON MEDIA SOCIAL PLATFORMS

To
Whatson Media Management Team

Thank you for assigning me this task. After reviewing the WatsonPlus platform, the Facebook page, the LinkedIn company page, and the overall digital footprint of Whatson Media, I have prepared a research-based proposal covering organic growth, paid campaigns, content structuring, platform optimization, community-building, and user engagement across WatsonPlus and external social media channels.

This proposal aligns with my background in digital marketing, content creation, sales execution, CRM workflows, client acquisition, and multi-platform marketing from Toppay, Graaho, and NexKraft. I have managed diverse brand pages, acquired B2B and B2C users, coordinated with partners, planned campaigns, and scaled digital presence in competitive markets.

*. Evaluation of Current Digital Presence

*.* WhatsonPlus Application
WatsonPlus has potential as an entertainment and news platform but lacks structured user engagement. Daily cycles, optimized notifications, personalization, and interactive features need improvement to build consistent usage habits.

*.* Facebook Page
The page needs stronger content consistency, optimized formats, reels, storytelling, and a unified brand identity supported by a content calendar.

*.* LinkedIn Page
LinkedIn requires more professional content to strengthen B2B visibility, highlight achievements, partnerships, industry insights, and company culture.

*. Alignment With My Experience

Toppay: Built and managed digital presence, created content, coordinated with B2B partners.
Graaho: Managed campaigns for multiple brands, carried out LinkedIn marketing, CRM, and client acquisition.
NexKraft: Led global lead generation, email marketing, CRM, and project coordination.

These roles trained me to plan and execute scalable digital strategies.

*. Organic Growth Strategy

A 30-day content plan will establish consistency.

Content formats include fast infotainment videos, creator-led segments, graphical explainers, polls and quizzes, and behind-the-scenes stories.

Posting frequency:
Facebook: *–* posts daily
LinkedIn: *–* posts weekly
WatsonPlus: *–* daily highlights plus notifications

*. Paid Growth Strategy

Awareness campaigns to increase visibility.
Engagement campaigns to boost high-performing posts and page likes.
App install campaigns optimized for in-app activity.
LinkedIn campaigns targeting agencies, advertisers, and corporate clients.

*. WhatsonPlus App Engagement Strategy

Daily trending banners, scheduled notifications (morning, afternoon, evening), topic recommendations, polls, and in-app exclusive content will improve retention and daily activity.

*. Research and Strategic Analysis

Competitor analysis: formats, frequency, visuals, and interaction styles.
Audience analysis: students, professionals, news readers, tech enthusiasts.
Hashtag research: optimized sets for each content type.
Data tracking: impressions, reach, CTR, shares, saves, and retention.

*. Community Engagement Development

Quick responses to comments, active sharing in university and interest groups, and collaborations with micro-influencers to expand reach and improve authenticity.

*. Platform-Specific Content Themes

Facebook: breaking news visuals, reels, daily highlights, storytelling.
LinkedIn: achievements, press releases, insights, culture stories, partnerships.
morning briefings, hot stories, category-based feeds, long reads.

*. Why I Am a Strong Fit

I bring multi-brand experience, Meta ads expertise, CRM management, content creation skills, and fast adaptability. My previous roles show proven ability to improve digital presence and drive user acquisition.

10. Three-Month Implementation Plan

Month *: Brand guidelines, content calendar, posting consistency, awareness ads, engagement tracking, basic notifications.

Month *: Interactive content, micro-influencers, Page Like campaigns, optimized notifications, improved app banners.

Month *: App-install campaigns, LinkedIn scaling, advanced optimization, retention features, influencer expansion.

This proposal delivers a structured plan to significantly enhance engagement, visibility, and user interaction across WhatsonPlus and WhatsOn Media platforms. If approved, I am prepared to begin execution immediately.

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