To keep everything clear and transparent, I follow a simple and regular reporting system so that management can easily understand progress and results.

Reporting Time
* Weekly: Quick update on performance
* Quarterly: Review meeting with next plans
* Monthly: Full detailed report

What My Report Will Include:

Short Summary
* What goals we set
* What results we got
* What worked well and what needs
* improvement
* What we will focus on next month

Social Media Performance
* Follower and page growth
* Post reach and engagement
* Best performing posts and reels
* Audience growth by location and interest

Paid Ads Performance
* Ad spend and results
* Clicks, cost per click, leads, and conversions
* Best ads and audiences
* What we scaled and what we stopped

SEO & Organic Performance
* Website traffic from Google
* Keyword ranking progress
* Top pages bringing traffic
* Improvement in local search results

Business Results
* Partner and advertiser inquiries
* Event page visits
* Featured listing performance

Tools I Will Use
* Google Analytics, Search Console and many more
* Facebook & Google Ads Manager
* Simple dashboards like Looker Studio PowerPoint, PDF

How I Will Present the Report
* Easy charts and simple graphs
* Clear explanation in plain words
* What worked, what didn’t, and why
* Clear next steps for improvement

How I Will Share the Report
* Short email summary with the file attached
* Monthly review meeting
* Open discussion for feedback and question

How Digital Marketing Drives Sustainable Business Growth in 2025

In today’s competitive digital environment, businesses must adopt strategic marketing practices to stay relevant and scalable. Digital marketing is no longer just an option — it has become the foundation for brand growth, customer engagement, and long-term success. Here is how a modern digital marketing approach can transform your business in 2025:

*. Data-Driven Decision Making
Effective marketing begins with understanding your audience.
With advanced analytics, businesses can:
Identify customer behavior
Track performance in real time
Optimize campaigns for higher ROI

Data ensures that every decision is strategic, measurable, and result-oriented.

*. Integrated SEO & Paid Advertising Strategy
A powerful marketing framework combines SEO for long-term organic visibility and Paid Ads for immediate reach.
This integrated approach helps businesses achieve:

Consistent traffic
Higher conversions
Stronger brand authority

It’s one of the most effective growth models in 2025.

*. High-Impact Creative & Short-Form Content
Short-form videos, reels, and dynamic visuals dominate online engagement.
Brands that tell stories, educate, and provide value through creative content outperform competitors and connect better with audiences.

*. Strong Digital Presence Builds Trust
Your online presence reflects your brand identity.
A clean website, professional social media profiles, and consistent messaging create trust — leading to higher engagement and stronger brand loyalty.

*. Retargeting for Improved Conversions
Nearly 98% of visitors don’t convert on the first interaction.
Retargeting helps bring them back with personalized messages, significantly improving conversion rates and reducing marketing costs.

*. AI-Enhanced Marketing Efficiency
AI tools help automate repetitive tasks, improve customer segmentation, and deliver more accurate insights.
This leads to smarter decision-making and improved performance across all digital channels.

Final Insight
Digital marketing is evolving rapidly, and businesses that embrace modern strategies will lead the market.
By leveraging data, creativity, SEO, automation, and paid advertising, any brand can build long-term visibility, trust, and sustainable growth.

If you require expert support with digital marketing strategy or campaign optimization, feel free to connect. I’m always here to help elevate your business.

#WhatsonPlus #WhatsonCommunity #WhatsonDigital
#WhatsonMarketing #WhatsonBusiness #WhatsonTrending #WhatsonUpdates #WhatsonExpert #WhatsonConnect #WhatsonNetwork #WhatsonHub #DigitalMarketing #BusinessGrowth #BrandVisibility #MarketingStrategy #SEO #DigitalTrends2025

My Abilities & Ideas as a Social Media Manager, Paid Ads & SEO Specialist-

As a Social Media Manager, my strength lies in building an active digital community around local events, food, travel and lifestyle. I plan and manage content calendars, create high engagement reels and short videos, and use storytelling to make the platform feel lively and relatable. I focus on audience interaction through polls, quizzes, challenges and user-generated content to grow both engagement and brand visibility.
For Paid Advertising, I have strong hands-on experience running result driven campaigns on Facebook, Instagram and Google. I work with clear objectives brand awareness, traffic, leads, and conversions. My process includes precise audience targeting, creative A/B testing, retargeting, lookalike audiences and continuous optimization using metrics like CTR, CPC, CPA and ROAS to maximize returns.
In Organic SEO, I follow a complete growth strategy including keyword research, on-page and technical SEO, content optimization, and local SEO. For WhatsOn Plus, I would focus on ranking for city-based and “things to do” searches, optimize event and guide pages, improve site speed, and build authority through ethical backlinks and search-intent-based content.

My Key Growth Ideas-
*. Strong integration of Social Media + Paid Ads + Organic SEO
*. City-wise and category-wise content hubs
*. Heavy use of reels, short videos & UGC
*. Event-based ad campaigns with retargeting
*. Data-driven testing and continuous optimization.

My ultimate goal is to make WhatsOn Plus and WhatsOn Guide the first place people go to discover what’s happening around them while delivering real business results through quality traffic, engagement, and conversions.

𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗟𝗶𝗸𝗲𝘀 𝗼𝗻 𝗪𝗵𝗮𝘁𝘀𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮
Prepared By: Rafsan Jani

𝟏. 𝐒𝐮𝐦𝐦𝐚𝐫𝐲
The main goal of my plan is to significantly increase how much users interact and the number of likes across all of WhatsOn's social media. The idea is simple: we need a combined strategy that builds a strong community, shares really helpful content, and uses data to track our success every step of the way.

𝟐. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 & 𝐎𝐮𝐫 𝐆𝐨𝐚𝐥𝐬
Right now, it's really tough to get people’s attention online because the internet is full of content. Just posting ads or promotions doesn't help us make real, sustainable connections with our audience.
Our goals are quite clear. First, we want to raise our engagement rates on every single platform we use. Second, we want people to genuinely trust our brand and feel loyal to us. Ultimately, we aim to turn people who just follow us into an active, excited, and engaged community.

𝟑. 𝐏𝐥𝐚𝐧 (𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲)
We will focus on several key areas to achieve our goals.

𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐇𝐮𝐦𝐚𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧:
Building a positive, human link with users is very important. We can do this by being open about our business goals and vision, this makes us seem more transparent. A simple way to build trust is to thank customers often for their support.
Sharing inspiring stories, especially about our team or successful students, really helps people connect with our brand.
Using Polls is a great way to get fast opinions from users' immediate interaction easily. We can also ask for help with simple problems or general advice this makes users feel valued.

𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 & 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧:
A strong community provides long term benefits for a brand. We should celebrate our brand’s big achievements, like anniversaries or reaching a follower milestone, with our users. Highlighting a Fan of the Week or Best Commenter helps create friendly competition and makes people feel special.
Organizing fun quizzes can make the experience engaging. Posts about future events or webinars need to be exciting, not boring text.
Also, tagging industry influencers in our content can help us reach new audiences through their networks.
Direct questions and answers sessions are powerful ways to connect directly with users and hear their thoughts.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:
Educational and practical how-to posts and videos are super useful for our audience because they solve real problems. Regular tips can be shared daily.
Posting customer reviews and testimonials builds huge credibility because it’s social proof.
In my opinion, two types of videos are best for reaching a lot of people: Informational videos and Educational videos (how-to guides, lessons). Using these types of content as short Reels will boost engagement very fast.

𝐃𝐢𝐫𝐞𝐜𝐭 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧:
We should encourage conversation. ‘Caption this’ contests are a lot of fun and drive many comments. We can ask users for recommendations or suggestions in the comments section.
Starting a debate on a trending topic is another good tactic. Even simple Yes or no questions help keep the comment section active all the time.

𝟒. 𝐇𝐨𝐰 𝐖𝐞'𝐥𝐥 𝐂𝐡𝐞𝐜𝐤 𝐒𝐮𝐜𝐜𝐞𝐬𝐬:
We must check if our plans are working effectively. We will track specific numbers, called metrics:
Engagement Rate: We will measure the percentage of total likes, comments, and shares we get.
Video Watch Time: This metric is key to judging how good our video content actually is and if people are watching until the end.

To increase engagement and likes on WhatsOn Plus, I would focus on making it feel like a real community, not just another content platform. I’d start by closely understanding what our audience truly enjoys whether that’s local events, trending activities, food spots, travel ideas, or lifestyle content and then present those stories in eye-catching formats like reels, short videos, and carousels.
I’d make the platform more interactive by using polls, quizzes, ‘this or that’ stories, and fun challenges that invite people to take part instead of just scrolling. Encouraging user-generated content would be a big focus, so users feel excited to share their own experiences and get featured.
I’d also work with local creators and micro-influencers to reach audiences in a more authentic way. By regularly testing posting times, hashtags, and captions and running themed campaigns and giveaways my goal would be to make WhatsOn Plus a part of people’s daily routine.

My Engagement-Focused Strategy for WhatsOn

I’m sharing my approach publicly because I want to show not just the strategy but also how well this post itself performs in terms of engagement.
If you’re reading this, feel free to drop your thoughts below—I’ll be analyzing the engagement too!

*. Build Immediate Page Trust (Blue Tick + Followers Boost)

* Getting the blue verification badge

* Running a short follower-growth burst

* Increasing page likes to build social proof

A trusted page = higher engagement + cheaper results.

*. Timing Is Everything

I schedule posts only during peak engagement windows when audiences are most active.
Posting at the right time boosts:

* Reach

* Reaction rate

* Comment quality

A good timing strategy alone can increase engagement by 30–40%.

*. Apply Fast, Immediate Micro-Strategies

* First-hour engagement push

* Comment-friendly copywriting

* Short questions at the end of the post

* CTA that encourages conversation

* Retargeting users who engaged before

These small moves create a big impact in the first 24 hours.

Result-Oriented Approach

My goal is simple:
Keep the page active
Get people talking
Build a community, not just a following

If you found this useful or want to see how this post performs in real engagement…
Comment below:
“Great strategy! ” or share your own ideas!

Let’s make this post part of the experiment.

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