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To keep everything clear and transparent, I follow a simple and regular reporting system so that management can easily understand progress and results. Reporting Time * Weekly: Quick update on performance * Quarterly: Review meeting with next plans * Monthly: Full detailed report What My Report Will Include: Short Summary * What goals we set * What results we got * What worked well and what needs * improvement * What we will focus on next month Social Media Performance * Follower and page growth * Post reach and engagement * Best performing posts and reels * Audience growth by location and interest Paid Ads Performance * Ad spend and results * Clicks, cost per click, leads, and conversions * Best ads and audiences * What we scaled and what we stopped SEO & Organic Performance * Website traffic from Google * Keyword ranking progress * Top pages bringing traffic * Improvement in local search results Business Results * Partner and advertiser inquiries * Event page visits * Featured listing performance Tools I Will Use * Google Analytics, Search Console and many more * Facebook & Google Ads Manager * Simple dashboards like Looker Studio PowerPoint, PDF How I Will Present the Report * Easy charts and simple graphs * Clear explanation in plain words * What worked, what didn’t, and why * Clear next steps for improvement How I Will Share the Report * Short email summary with the file attached * Monthly review meeting * Open discussion for feedback and question

🪂 How My Skills Can Boost Whatson’s Digital Presence 💡 1. Ability Summary Over the years, I’ve developed my skills in Meta Ads, neuromarketing, digital analytics, server-side tracking, and SEO in a way that naturally aligns with AI-driven strategies. By working with advanced analytics and AI tools, I’ve learned to anticipate audience behavior, optimize content for engagement, and create campaigns that AI models favor. This means content not only resonates with people but also gains maximum visibility through smart, data-informed strategies. 📈 2. Boosting Facebook Engagement Facebook’s Feed Ranking Algorithm (Meta Algorithm / EdgeRank update) now prioritizes meaningful interactions, watch time, and content that sparks conversation fast. Keeping this in mind, I’ll design posts that trigger emotion, curiosity, and personal opinions. Think short conversational hooks, A vs B choices, fast-reaction questions, and relatable cultural moments. By tracking engagement in the first hour, I can adjust formats so the algorithm keeps pushing posts organically. 🌐 3. Driving Organic Traffic to Whatson Websites For the website, I’ll go beyond traditional SEO. By leveraging LLM models, I can plan and structure content that aligns with EEAT principles, demonstrating Expertise, Authoritativeness, and Trustworthiness. I’ll also design content according to searcher intent and topic context, ensuring every page answers what the audience is truly looking for. With this approach, AI-powered recommendation models will naturally favor Whatson’s content, boosting visibility and driving consistent, high-quality organic traffic.

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Harbourfront Magic: Why Boxing Day Cruises Give You the Best View in Sydney Every year on 26 December, Sydney transforms into a theatre of sails, spectacle, and summer excitement. The Boxing Day cruise packages on Sydney Harbour offer front-row access to the world-famous Sydney to Hobart Yacht Race, creating an experience that land-based spectators simply cannot match. With sparkling waters, iconic landmarks, and unmatched energy, Boxing Day cruises have rightfully earned their reputation as the “best seats on the Harbour.” Among them, Clearview Cruises stands out for delivering an elevated and immersive experience ideal for both travellers and locals seeking something unforgettable. 1. Uninterrupted, Front-Row Views of the Sydney to Hobart Yacht Race The biggest draw of Boxing Day cruises is the unparalleled visibility they offer. Instead of trying to secure a crowded spot along the foreshore, guests enjoy clear, unobstructed views from the water as the starting line erupts with excitement. Clearview Cruises positions its vessels strategically, allowing passengers to witness the yachts up close as they accelerate towards the Heads. This vantage point is exclusive to those on the Harbour, making the cruise a must-do for sports enthusiasts and adventure seekers alike. 2. A Relaxed, Crowd-Free Environment Land vantage points become incredibly congested on Boxing Day, often leaving spectators jostling for space under the summer sun. By contrast, a cruise offers the rare luxury of comfort and calm amid the excitement. Clearview Cruises provides spacious decks and panoramic glass-window interiors, ensuring guests have ample room to move, watch, and enjoy. Whether you’re capturing photographs or simply soaking in the scenery, the experience is wholly relaxed—no pushing, no rushing, no obstructed views. 3. Exceptional Onboard Hospitality One of the most appealing aspects of a Boxing Day cruise is the hospitality that comes with it. Instead of queueing for food trucks or dealing with limited facilities onshore, passengers are treated to curated menus, premium beverages, and dedicated service. Clearview Cruises enhances this with contemporary dining options and a fully equipped bar, making the day not just an event but a celebration. This blend of sightseeing and indulgence elevates the cruise above ordinary Harbour activities. 4. The Best Way to Take In Sydney’s Scenic Icons Boxing Day is the perfect time to appreciate Sydney in its summer glory. From the Opera House and Harbour Bridge to the cliffs at the Heads, the cruise becomes a moving postcard of Australia’s most beloved landmarks. Clearview Cruises’ vessels are specifically designed to maximise visibility—with wraparound windows and open-air viewing decks—ensuring every guest can take in the panoramic beauty without obstruction. The combination of world-class views and vibrant holiday atmosphere makes the experience doubly rewarding. 5. A Unique and Memorable Holiday Experience Many holiday traditions feel repetitive, but a Boxing Day cruise stands out as something refreshingly different. It blends festivity, adventure, and luxury into a single immersive experience. Clearview Cruises enhances this uniqueness with live commentary on the race, premium seating, and a celebratory ambience that makes guests feel part of the maritime action. Whether you’re travelling with family, hosting visitors, or gifting yourself an experience, it’s a memorable way to wrap up the year. 6. Hassle-Free Planning and Convenience The traffic and road closures around the Harbour can be challenging on Boxing Day. Cruises eliminate logistical stress—no need to battle crowds, search for parking, or plan complicated travel routes. Boarding is simple, and once you’re on the water, everything you need is at your fingertips. Clearview Cruises offers seamless service from check-in to disembarkation, ensuring the day unfolds effortlessly. A Boxing Day cruise is more than an event—it’s the ultimate way to experience Sydney’s most exhilarating summer tradition. With superior views, unmatched comfort, and standout service from operators like Clearview Cruises, it truly offers the best seats on the Harbour. For mor details : https://www.clearviewsydneyharbourcruises.com.au/boxing-day-cruises?utm_source=off_page&utm_medium=regular&utm_campaign=whatson.plus&utm_content=harbourfront_magic_why

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𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗟𝗶𝗸𝗲𝘀 𝗼𝗻 𝗪𝗵𝗮𝘁𝘀𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 Prepared By: Rafsan Jani 𝟏. 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 The main goal of my plan is to significantly increase how much users interact and the number of likes across all of WhatsOn's social media. The idea is simple: we need a combined strategy that builds a strong community, shares really helpful content, and uses data to track our success every step of the way. 𝟐. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 & 𝐎𝐮𝐫 𝐆𝐨𝐚𝐥𝐬 Right now, it's really tough to get people’s attention online because the internet is full of content. Just posting ads or promotions doesn't help us make real, sustainable connections with our audience. Our goals are quite clear. First, we want to raise our engagement rates on every single platform we use. Second, we want people to genuinely trust our brand and feel loyal to us. Ultimately, we aim to turn people who just follow us into an active, excited, and engaged community. 𝟑. 𝐏𝐥𝐚𝐧 (𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲) We will focus on several key areas to achieve our goals. 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐇𝐮𝐦𝐚𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: Building a positive, human link with users is very important. We can do this by being open about our business goals and vision, this makes us seem more transparent. A simple way to build trust is to thank customers often for their support. Sharing inspiring stories, especially about our team or successful students, really helps people connect with our brand. Using Polls is a great way to get fast opinions from users' immediate interaction easily. We can also ask for help with simple problems or general advice this makes users feel valued. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 & 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: A strong community provides long term benefits for a brand. We should celebrate our brand’s big achievements, like anniversaries or reaching a follower milestone, with our users. Highlighting a Fan of the Week or Best Commenter helps create friendly competition and makes people feel special. Organizing fun quizzes can make the experience engaging. Posts about future events or webinars need to be exciting, not boring text. Also, tagging industry influencers in our content can help us reach new audiences through their networks. Direct questions and answers sessions are powerful ways to connect directly with users and hear their thoughts. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Educational and practical how-to posts and videos are super useful for our audience because they solve real problems. Regular tips can be shared daily. Posting customer reviews and testimonials builds huge credibility because it’s social proof. In my opinion, two types of videos are best for reaching a lot of people: Informational videos and Educational videos (how-to guides, lessons). Using these types of content as short Reels will boost engagement very fast. 𝐃𝐢𝐫𝐞𝐜𝐭 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧: We should encourage conversation. ‘Caption this’ contests are a lot of fun and drive many comments. We can ask users for recommendations or suggestions in the comments section. Starting a debate on a trending topic is another good tactic. Even simple Yes or no questions help keep the comment section active all the time. 𝟒. 𝐇𝐨𝐰 𝐖𝐞'𝐥𝐥 𝐂𝐡𝐞𝐜𝐤 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: We must check if our plans are working effectively. We will track specific numbers, called metrics: Engagement Rate: We will measure the percentage of total likes, comments, and shares we get. Video Watch Time: This metric is key to judging how good our video content actually is and if people are watching until the end.

PROPOSAL TO IMPROVE ENGAGEMENT AND LIKES ACROSS WHATSONPLUS AND WHATSON MEDIA SOCIAL PLATFORMS To Whatson Media Management Team Thank you for assigning me this task. After reviewing the WatsonPlus platform, the Facebook page, the LinkedIn company page, and the overall digital footprint of Whatson Media, I have prepared a research-based proposal covering organic growth, paid campaigns, content structuring, platform optimization, community-building, and user engagement across WatsonPlus and external social media channels. This proposal aligns with my background in digital marketing, content creation, sales execution, CRM workflows, client acquisition, and multi-platform marketing from Toppay, Graaho, and NexKraft. I have managed diverse brand pages, acquired B2B and B2C users, coordinated with partners, planned campaigns, and scaled digital presence in competitive markets. 1. Evaluation of Current Digital Presence 1.1 WhatsonPlus Application WatsonPlus has potential as an entertainment and news platform but lacks structured user engagement. Daily cycles, optimized notifications, personalization, and interactive features need improvement to build consistent usage habits. 1.2 Facebook Page The page needs stronger content consistency, optimized formats, reels, storytelling, and a unified brand identity supported by a content calendar. 1.3 LinkedIn Page LinkedIn requires more professional content to strengthen B2B visibility, highlight achievements, partnerships, industry insights, and company culture. 2. Alignment With My Experience Toppay: Built and managed digital presence, created content, coordinated with B2B partners. Graaho: Managed campaigns for multiple brands, carried out LinkedIn marketing, CRM, and client acquisition. NexKraft: Led global lead generation, email marketing, CRM, and project coordination. These roles trained me to plan and execute scalable digital strategies. 3. Organic Growth Strategy A 30-day content plan will establish consistency. Content formats include fast infotainment videos, creator-led segments, graphical explainers, polls and quizzes, and behind-the-scenes stories. Posting frequency: Facebook: 1–2 posts daily LinkedIn: 3–4 posts weekly WatsonPlus: 3–5 daily highlights plus notifications 4. Paid Growth Strategy Awareness campaigns to increase visibility. Engagement campaigns to boost high-performing posts and page likes. App install campaigns optimized for in-app activity. LinkedIn campaigns targeting agencies, advertisers, and corporate clients. 5. WhatsonPlus App Engagement Strategy Daily trending banners, scheduled notifications (morning, afternoon, evening), topic recommendations, polls, and in-app exclusive content will improve retention and daily activity. 6. Research and Strategic Analysis Competitor analysis: formats, frequency, visuals, and interaction styles. Audience analysis: students, professionals, news readers, tech enthusiasts. Hashtag research: optimized sets for each content type. Data tracking: impressions, reach, CTR, shares, saves, and retention. 7. Community Engagement Development Quick responses to comments, active sharing in university and interest groups, and collaborations with micro-influencers to expand reach and improve authenticity. 8. Platform-Specific Content Themes Facebook: breaking news visuals, reels, daily highlights, storytelling. LinkedIn: achievements, press releases, insights, culture stories, partnerships. morning briefings, hot stories, category-based feeds, long reads. 9. Why I Am a Strong Fit I bring multi-brand experience, Meta ads expertise, CRM management, content creation skills, and fast adaptability. My previous roles show proven ability to improve digital presence and drive user acquisition. 10. Three-Month Implementation Plan Month 1: Brand guidelines, content calendar, posting consistency, awareness ads, engagement tracking, basic notifications. Month 2: Interactive content, micro-influencers, Page Like campaigns, optimized notifications, improved app banners. Month 3: App-install campaigns, LinkedIn scaling, advanced optimization, retention features, influencer expansion. This proposal delivers a structured plan to significantly enhance engagement, visibility, and user interaction across WhatsonPlus and WhatsOn Media platforms. If approved, I am prepared to begin execution immediately.

🚀 Want to See Whatson.Plus Go Viral? Here’s My Engagement Boost Proposal! 🌟 Hello Whatson.Plus Family! I’m excited to share a powerful proposal that can help skyrocket our engagement, reach & likes across all platforms. 🔥 My Proposal to Boost Engagement & Growth: ✨ 1. Trend-Based Content Strategy Create content around trending topics, local events, entertainment, lifestyle & influencers to increase shareability. ✨ 2. Short Reels & Micro-Content Post 15–30 sec clips highlighting trending news, fun facts, city updates & user stories to boost reach. ✨ 3. User-Generated Content (UGC) Feature followers’ posts, reviews, food photos, shopping moments, etc. 👉 This builds trust & increases engagement instantly. ✨ 4. Interactive Posts Every Week Polls, quizzes, “This or That,” giveaways & challenges to bring people back daily. ✨ 5. Local Community Spotlight Showcase small businesses, places to visit, best deals, trending stores & city highlights to attract local users. ✨ 6. Strong Visual Branding Use bold colors, clean layouts & consistent design that keeps Whatson.Plus recognizable. ✨ 7. Influencer Collaboration Micro-influencers + bloggers = massive engagement boost. #WhatsonPlus #TrendingNow #CommunityFirst #EngageMore #StayConnected

To increase engagement and likes on WhatsOn Plus, I would focus on making it feel like a real community, not just another content platform. I’d start by closely understanding what our audience truly enjoys whether that’s local events, trending activities, food spots, travel ideas, or lifestyle content and then present those stories in eye-catching formats like reels, short videos, and carousels. I’d make the platform more interactive by using polls, quizzes, ‘this or that’ stories, and fun challenges that invite people to take part instead of just scrolling. Encouraging user-generated content would be a big focus, so users feel excited to share their own experiences and get featured. I’d also work with local creators and micro-influencers to reach audiences in a more authentic way. By regularly testing posting times, hashtags, and captions and running themed campaigns and giveaways my goal would be to make WhatsOn Plus a part of people’s daily routine.