My Abilities & Ideas as a Social Media Manager, Paid Ads & SEO Specialist- As a Social Media Manager, my strength lies in building an active digital community around local events, food, travel and lifestyle. I plan and manage content calendars, create high engagement reels and short videos, and use storytelling to make the platform feel lively and relatable. I focus on audience interaction through polls, quizzes, challenges and user-generated content to grow both engagement and brand visibility. For Paid Advertising, I have strong hands-on experience running result driven campaigns on Facebook, Instagram and Google. I work with clear objectives brand awareness, traffic, leads, and conversions. My process includes precise audience targeting, creative A/B testing, retargeting, lookalike audiences and continuous optimization using metrics like CTR, CPC, CPA and ROAS to maximize returns. In Organic SEO, I follow a complete growth strategy including keyword research, on-page and technical SEO, content optimization, and local SEO. For WhatsOn Plus, I would focus on ranking for city-based and “things to do” searches, optimize event and guide pages, improve site speed, and build authority through ethical backlinks and search-intent-based content. My Key Growth Ideas- 1. Strong integration of Social Media + Paid Ads + Organic SEO 2. City-wise and category-wise content hubs 3. Heavy use of reels, short videos & UGC 4. Event-based ad campaigns with retargeting 5. Data-driven testing and continuous optimization. My ultimate goal is to make WhatsOn Plus and WhatsOn Guide the first place people go to discover what’s happening around them while delivering real business results through quality traffic, engagement, and conversions.

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A Calm, All-In-One 'More Than a Cruise' Night Out on the Water When people think of a night out, they often imagine a nice restaurant, soft lights, and maybe a good view. But there are moments when someone wants more than just fine dining. They want a whole experience - something that blends food, entertainment, scenery, and comfort into one smooth evening. That is why many visitors and locals are now turning to Sydney’s best all-in-one dinner cruise experience, where everything feels bigger, brighter, and more special than a normal night out. Among all the options, the Sydney Showboat Cruise often stands out, the king of all cruises, as many like to call it, because it combines everything in one place without trying too hard. Sydney Harbour itself plays a huge role in this magic. The calm water, the glowing lights of the skyline, the gentle movement of the boat, and the famous landmarks all work together to make the night feel almost unreal. A dinner cruise is not just about the food - it is about being surrounded by this quiet, floating world where everything looks different and more peaceful. What makes these dinner cruises feel “all-in-one” is how they mix many small experiences into one long, relaxed evening. People step onboard not knowing what part they will enjoy the most - the views, the live entertainment, the slow rhythm of the harbour, or simply the break from the noise of the city. A Floating Restaurant with a Twist The dining part is, of course, important. Guests are served warm meals, simple or fancy, depending on the cruise, but the difference is the setting. Eating while drifting past the Opera House or under the Harbour Bridge adds a feeling no restaurant on land can give. Even a basic dish feels special when the water outside glows with reflections of the city lights. Entertainment Without Feeling Overwhelmed Many cruises include shows, music, or gentle performances. The Sydney Showboat Cruise, especially, is known for its bright and lively cabaret-style acts. It has a reputation for being bold and colourful, which is why people call it the king of all cruises. But even with the entertainment, nothing feels too loud or too rushed. The vibe remains easy, calm, and smooth - perfect for people who want something extra but not too intense. Views That Keep Changing One of the biggest charms of dinner cruises is the constant change of scenery. Instead of staring at one view for the whole night, guests get shifting pictures - city lights one moment, open dark water the next, and then glowing bridges or passing ferries. The movement is slow enough to feel peaceful but steady enough to keep things interesting. A Place to Slow Down In a world where people rush from one thing to another, dinner cruises feel like a gentle pause. There is no hurry. No loud streets. No long lines. Just fresh air, quiet water, and a feeling of being slightly away from the world without going too far. It is a mix of comfort and escape that people do not always get from restaurants or bars. What truly makes dinner cruises feel wholesome is that they fit many moods. A couple can enjoy a romantic night, a family can spend an easy time together, and friends can celebrate small occasions without having to plan too much. Everything is already arranged - food, views, seats, lights, and entertainment. Guests simply sit back and let the evening unfold. Beyond fine dining, Sydney’s dinner cruises offer a complete experience - part meal, part show, part journey. With the Sydney Showboat Cruise leading the way, these floating nights bring together beauty, comfort, and gentle excitement, making each moment on the harbour feel special in its own quiet, effortless way. For more details : https://www.sydneyshowboats.com.au/?utm_source=off_page&utm_medium=regular&utm_campaign=whatson.plus&utm_content=a_calm_all_in_one_more_than

Harbourfront Magic: Why Boxing Day Cruises Give You the Best View in Sydney Every year on 26 December, Sydney transforms into a theatre of sails, spectacle, and summer excitement. The Boxing Day cruise packages on Sydney Harbour offer front-row access to the world-famous Sydney to Hobart Yacht Race, creating an experience that land-based spectators simply cannot match. With sparkling waters, iconic landmarks, and unmatched energy, Boxing Day cruises have rightfully earned their reputation as the “best seats on the Harbour.” Among them, Clearview Cruises stands out for delivering an elevated and immersive experience ideal for both travellers and locals seeking something unforgettable. 1. Uninterrupted, Front-Row Views of the Sydney to Hobart Yacht Race The biggest draw of Boxing Day cruises is the unparalleled visibility they offer. Instead of trying to secure a crowded spot along the foreshore, guests enjoy clear, unobstructed views from the water as the starting line erupts with excitement. Clearview Cruises positions its vessels strategically, allowing passengers to witness the yachts up close as they accelerate towards the Heads. This vantage point is exclusive to those on the Harbour, making the cruise a must-do for sports enthusiasts and adventure seekers alike. 2. A Relaxed, Crowd-Free Environment Land vantage points become incredibly congested on Boxing Day, often leaving spectators jostling for space under the summer sun. By contrast, a cruise offers the rare luxury of comfort and calm amid the excitement. Clearview Cruises provides spacious decks and panoramic glass-window interiors, ensuring guests have ample room to move, watch, and enjoy. Whether you’re capturing photographs or simply soaking in the scenery, the experience is wholly relaxed—no pushing, no rushing, no obstructed views. 3. Exceptional Onboard Hospitality One of the most appealing aspects of a Boxing Day cruise is the hospitality that comes with it. Instead of queueing for food trucks or dealing with limited facilities onshore, passengers are treated to curated menus, premium beverages, and dedicated service. Clearview Cruises enhances this with contemporary dining options and a fully equipped bar, making the day not just an event but a celebration. This blend of sightseeing and indulgence elevates the cruise above ordinary Harbour activities. 4. The Best Way to Take In Sydney’s Scenic Icons Boxing Day is the perfect time to appreciate Sydney in its summer glory. From the Opera House and Harbour Bridge to the cliffs at the Heads, the cruise becomes a moving postcard of Australia’s most beloved landmarks. Clearview Cruises’ vessels are specifically designed to maximise visibility—with wraparound windows and open-air viewing decks—ensuring every guest can take in the panoramic beauty without obstruction. The combination of world-class views and vibrant holiday atmosphere makes the experience doubly rewarding. 5. A Unique and Memorable Holiday Experience Many holiday traditions feel repetitive, but a Boxing Day cruise stands out as something refreshingly different. It blends festivity, adventure, and luxury into a single immersive experience. Clearview Cruises enhances this uniqueness with live commentary on the race, premium seating, and a celebratory ambience that makes guests feel part of the maritime action. Whether you’re travelling with family, hosting visitors, or gifting yourself an experience, it’s a memorable way to wrap up the year. 6. Hassle-Free Planning and Convenience The traffic and road closures around the Harbour can be challenging on Boxing Day. Cruises eliminate logistical stress—no need to battle crowds, search for parking, or plan complicated travel routes. Boarding is simple, and once you’re on the water, everything you need is at your fingertips. Clearview Cruises offers seamless service from check-in to disembarkation, ensuring the day unfolds effortlessly. A Boxing Day cruise is more than an event—it’s the ultimate way to experience Sydney’s most exhilarating summer tradition. With superior views, unmatched comfort, and standout service from operators like Clearview Cruises, it truly offers the best seats on the Harbour. For mor details : https://www.clearviewsydneyharbourcruises.com.au/boxing-day-cruises?utm_source=off_page&utm_medium=regular&utm_campaign=whatson.plus&utm_content=harbourfront_magic_why

Set Sail for Ease: Why Australia Day Feels Better Aboard Magistic Cruises Australia Day is all about soaking in the spirit of the nation—sunshine, fresh air, celebrations, and time spent with loved ones. Among the many ways people enjoy the holiday, Australia Day cruises have emerged as one of the most effortless and enjoyable options. And when it comes to combining comfort, style, and unforgettable views, Magistic Cruises stands out as a top choice. But what exactly makes a cruise the most relaxed way to spend Australia Day? Here’s a closer look. 1. You Avoid the Crowds — Without Missing the Action Australia Day attracts thousands to waterfronts, parks, and public spaces across Sydney. While the energy is thrilling, the crowds can be overwhelming. A cruise lets you enjoy all the excitement—Harbour parades, flyovers, races, and fireworks—without jostling for space. Onboard Magistic Cruises, guests get panoramic views of all major events from a comfortable deck, creating a crowd-free yet immersive experience. 2. Uninterrupted Views of Sydney Harbour Nothing captures the beauty of Australia Day like the sparkling blue of Sydney Harbour filled with decorated boats, tall ships, and festive colours. Watching these iconic scenes from the water offers a completely different perspective. With Magistic Cruises’ large viewing decks and spacious catamaran design, you enjoy uninterrupted 360° views—meaning you never miss a moment of the Harbour festivities. 3. A Stress-Free Celebration From Start to Finish One of the most appealing aspects of an Australia Day cruise is how completely hassle-free it is. There’s no need to pack food, carry chairs, or find the “perfect spot” hours in advance. Everything—from seating to dining to prime vantage points—is prepared for you. Magistic Cruises takes it a step further with premium inclusions like reserved tables, restaurant-style seating, and smooth boarding processes, letting you simply show up and enjoy. 4. Gourmet Dining Without the Holiday Rush Restaurants across the city fill up quickly on Australia Day, often leading to long waits and rushed meals. Cruises, however, offer an elegant dining experience at sea. Magistic Cruises is known for its freshly prepared buffet menus and exceptional service. Guests can indulge in delicious meals while taking in the views—no queues, no noise, no stress. 5. The Perfect Blend of Celebration and Comfort While the Harbour buzzes with energy, a cruise provides the perfect balance of excitement and relaxation. You’re part of the festivities yet cocooned in comfort. Spacious indoor lounges, air-conditioned cabins, and outdoor decks mean you can switch between celebrating under the sun and unwinding indoors. Families especially appreciate the comfort, as kids have room to move around safely without feeling confined. 6. It’s a Unique and Memorable Experience Australia Day happens once a year, and celebrating it aboard a luxury catamaran makes it truly special. Whether you’re a local rediscovering Sydney or a visitor experiencing the Harbour for the first time, cruising creates beautiful memories. Magistic Cruises enhances the experience with modern vessels, stylish interiors, and a professional crew dedicated to making your day exceptional. 7. You Can Celebrate While Avoiding the Heat January heat can be intense, and spending long hours outdoors can be uncomfortable. Cruises offer a refreshing alternative—with constant sea breeze, shaded decks, and climate-controlled interiors. You stay cool while still enjoying the sunshine, open water, and holiday vibes. 8. It's a Complete Package — Great Value for Money When you consider everything included—spectacular views, food, entertainment, comfort, and front-row access to Harbour events—a cruise offers exceptional value. Magistic Cruises provides well-curated packages that eliminate hidden costs. You pay once and enjoy a full, uninterrupted Australia Day experience. In essence, an Australia Day cruise offers the perfect combination of ease, excitement, and elegance. With Magistic Cruises delivering top-tier service and unmatched Harbour views, it’s no surprise that more people are choosing to celebrate the nation’s big day on the water. If you’re looking for a relaxed, memorable, and truly Australian way to celebrate, a Harbour cruise may just be the best decision you make this holiday. For more details : https://www.magisticcruises.com.au/harbour-event-cruises/australia-day-cruises?utm_source=off_page&utm_medium=regular&utm_campaign=whatson.plus&utm_content=australia_day_feels_better

𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗟𝗶𝗸𝗲𝘀 𝗼𝗻 𝗪𝗵𝗮𝘁𝘀𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 Prepared By: Rafsan Jani 𝟏. 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 The main goal of my plan is to significantly increase how much users interact and the number of likes across all of WhatsOn's social media. The idea is simple: we need a combined strategy that builds a strong community, shares really helpful content, and uses data to track our success every step of the way. 𝟐. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 & 𝐎𝐮𝐫 𝐆𝐨𝐚𝐥𝐬 Right now, it's really tough to get people’s attention online because the internet is full of content. Just posting ads or promotions doesn't help us make real, sustainable connections with our audience. Our goals are quite clear. First, we want to raise our engagement rates on every single platform we use. Second, we want people to genuinely trust our brand and feel loyal to us. Ultimately, we aim to turn people who just follow us into an active, excited, and engaged community. 𝟑. 𝐏𝐥𝐚𝐧 (𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲) We will focus on several key areas to achieve our goals. 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐇𝐮𝐦𝐚𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: Building a positive, human link with users is very important. We can do this by being open about our business goals and vision, this makes us seem more transparent. A simple way to build trust is to thank customers often for their support. Sharing inspiring stories, especially about our team or successful students, really helps people connect with our brand. Using Polls is a great way to get fast opinions from users' immediate interaction easily. We can also ask for help with simple problems or general advice this makes users feel valued. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 & 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: A strong community provides long term benefits for a brand. We should celebrate our brand’s big achievements, like anniversaries or reaching a follower milestone, with our users. Highlighting a Fan of the Week or Best Commenter helps create friendly competition and makes people feel special. Organizing fun quizzes can make the experience engaging. Posts about future events or webinars need to be exciting, not boring text. Also, tagging industry influencers in our content can help us reach new audiences through their networks. Direct questions and answers sessions are powerful ways to connect directly with users and hear their thoughts. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Educational and practical how-to posts and videos are super useful for our audience because they solve real problems. Regular tips can be shared daily. Posting customer reviews and testimonials builds huge credibility because it’s social proof. In my opinion, two types of videos are best for reaching a lot of people: Informational videos and Educational videos (how-to guides, lessons). Using these types of content as short Reels will boost engagement very fast. 𝐃𝐢𝐫𝐞𝐜𝐭 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧: We should encourage conversation. ‘Caption this’ contests are a lot of fun and drive many comments. We can ask users for recommendations or suggestions in the comments section. Starting a debate on a trending topic is another good tactic. Even simple Yes or no questions help keep the comment section active all the time. 𝟒. 𝐇𝐨𝐰 𝐖𝐞'𝐥𝐥 𝐂𝐡𝐞𝐜𝐤 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: We must check if our plans are working effectively. We will track specific numbers, called metrics: Engagement Rate: We will measure the percentage of total likes, comments, and shares we get. Video Watch Time: This metric is key to judging how good our video content actually is and if people are watching until the end.

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To increase engagement and likes on WhatsOn Plus, I would focus on making it feel like a real community, not just another content platform. I’d start by closely understanding what our audience truly enjoys whether that’s local events, trending activities, food spots, travel ideas, or lifestyle content and then present those stories in eye-catching formats like reels, short videos, and carousels. I’d make the platform more interactive by using polls, quizzes, ‘this or that’ stories, and fun challenges that invite people to take part instead of just scrolling. Encouraging user-generated content would be a big focus, so users feel excited to share their own experiences and get featured. I’d also work with local creators and micro-influencers to reach audiences in a more authentic way. By regularly testing posting times, hashtags, and captions and running themed campaigns and giveaways my goal would be to make WhatsOn Plus a part of people’s daily routine.

🪂 My Engagement-Focused Strategy for WhatsOn I’m sharing my approach publicly because I want to show not just the strategy but also how well this post itself performs in terms of engagement. If you’re reading this, feel free to drop your thoughts below—I’ll be analyzing the engagement too! 🔵 1. Build Immediate Page Trust (Blue Tick + Followers Boost) * Getting the blue verification badge * Running a short follower-growth burst * Increasing page likes to build social proof A trusted page = higher engagement + cheaper results. ⏰ 2. Timing Is Everything I schedule posts only during peak engagement windows when audiences are most active. Posting at the right time boosts: * Reach * Reaction rate * Comment quality A good timing strategy alone can increase engagement by 30–40%. ⚡ 3. Apply Fast, Immediate Micro-Strategies * First-hour engagement push * Comment-friendly copywriting * Short questions at the end of the post * CTA that encourages conversation * Retargeting users who engaged before These small moves create a big impact in the first 24 hours. 🔥 Result-Oriented Approach My goal is simple: ⛳ Keep the page active ⛳ Get people talking ⛳ Build a community, not just a following If you found this useful or want to see how this post performs in real engagement… 👉 Comment below: “Great strategy! ” or share your own ideas! Let’s make this post part of the experiment.