Speaking Google's Language: The Power of Schema Markup
Search engines are incredibly smart, but they are still machines. They read code, not nuance. When Google crawls your website, it tries to guess what the content means. Is this string of numbers a phone number or a price? Is this address for the business or just a location mentioned in a blog post? Schema markup (or Structured Data) is a standardized vocabulary of code that you add to your...
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