The Importance of Genre-Specific Promotion Strategies

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2026-01-19 11:39:01 -

In the vast ecosystem of publishing, no two books are exactly alike, and treating them as such is a fundamental error in marketing. A strategy that propels a romance novel to the top of the charts will likely fall flat for a business leadership book, and vice versa. Readers of different genres have distinct behaviours, hang out in different corners of the internet, and respond to different...

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