𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗟𝗶𝗸𝗲𝘀 𝗼𝗻 𝗪𝗵𝗮𝘁𝘀𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮
Prepared By: Rafsan Jani

𝟏. 𝐒𝐮𝐦𝐦𝐚𝐫𝐲
The main goal of my plan is to significantly increase how much users interact and the number of likes across all of WhatsOn's social media. The idea is simple: we need a combined strategy that builds a strong community, shares really helpful content, and uses data to track our success every step of the way.

𝟐. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 & 𝐎𝐮𝐫 𝐆𝐨𝐚𝐥𝐬
Right now, it's really tough to get people’s attention online because the internet is full of content. Just posting ads or promotions doesn't help us make real, sustainable connections with our audience.
Our goals are quite clear. First, we want to raise our engagement rates on every single platform we use. Second, we want people to genuinely trust our brand and feel loyal to us. Ultimately, we aim to turn people who just follow us into an active, excited, and engaged community.

𝟑. 𝐏𝐥𝐚𝐧 (𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲)
We will focus on several key areas to achieve our goals.

𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐇𝐮𝐦𝐚𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧:
Building a positive, human link with users is very important. We can do this by being open about our business goals and vision, this makes us seem more transparent. A simple way to build trust is to thank customers often for their support.
Sharing inspiring stories, especially about our team or successful students, really helps people connect with our brand.
Using Polls is a great way to get fast opinions from users' immediate interaction easily. We can also ask for help with simple problems or general advice this makes users feel valued.

𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 & 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧:
A strong community provides long term benefits for a brand. We should celebrate our brand’s big achievements, like anniversaries or reaching a follower milestone, with our users. Highlighting a Fan of the Week or Best Commenter helps create friendly competition and makes people feel special.
Organizing fun quizzes can make the experience engaging. Posts about future events or webinars need to be exciting, not boring text.
Also, tagging industry influencers in our content can help us reach new audiences through their networks.
Direct questions and answers sessions are powerful ways to connect directly with users and hear their thoughts.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:
Educational and practical how-to posts and videos are super useful for our audience because they solve real problems. Regular tips can be shared daily.
Posting customer reviews and testimonials builds huge credibility because it’s social proof.
In my opinion, two types of videos are best for reaching a lot of people: Informational videos and Educational videos (how-to guides, lessons). Using these types of content as short Reels will boost engagement very fast.

𝐃𝐢𝐫𝐞𝐜𝐭 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧:
We should encourage conversation. ‘Caption this’ contests are a lot of fun and drive many comments. We can ask users for recommendations or suggestions in the comments section.
Starting a debate on a trending topic is another good tactic. Even simple Yes or no questions help keep the comment section active all the time.

𝟒. 𝐇𝐨𝐰 𝐖𝐞'𝐥𝐥 𝐂𝐡𝐞𝐜𝐤 𝐒𝐮𝐜𝐜𝐞𝐬𝐬:
We must check if our plans are working effectively. We will track specific numbers, called metrics:
Engagement Rate: We will measure the percentage of total likes, comments, and shares we get.
Video Watch Time: This metric is key to judging how good our video content actually is and if people are watching until the end.