How Can Enterprises Use eCommerce to Digitise Traditional B2B Sales Models?
Introduction: The Shift from Offline B2B Sales to Digital-First Commerce For decades, traditional B2B sales revolved around face-to-face meetings, trade fairs, printed catalogues, and long email chains. Buyers built trust through personal relationships, and orders were often managed through manual processes. However, this model is rapidly losing ground. Today’s B2B buyers are...
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