The creation of a product strategy doesn't have to be difficult to be successful. And yet, throughout two decades the product manager has repeatedly run into companies that over complicate it, forcing employees to navigate a tangle of conflicting goals and pointless criteria. These encounters inspired companies to create a framework with three motivating factors that will guide any product strategy. Visit: https://codefulcrum.com/blog/what-are-the-essentials-of-strategic-planning-for-a-product/