Cosmetic brands have to put in much effort to make people notice the products they are selling. This is because the industry is extremely competitive with many established and popular brands along with new brands that are entering.

It is difficult to stand out in the industry and convince people that your brand is selling a cosmetic product that is worth buying. You need to go the extra mile in convincing and exciting customers to want to try out your product. Textured boxes can be considered that have a unique texture which is applied on them and that impresses people due to the sense of touch being applied.

The following discusses textured packaging for cosmetic products which uses a sensory approach to help with branding:

Tactile dimension to packaging design

Normal packaging boxes only consider the sense of sight to excite customers to want to buy the product. Many brands design boxes like these that look good and aim to stand out. However a brand that wants to create sensory packaging can even consider including the sense of touch on the box so that when customers feel it they will be excited to want to buy the product.

Cosmetic brands may be able to stand out amongst the competition when they consider custom texture and linen boxes to place the product in. The packaging gives a sense of luxury due to the texture that gets applied on it which can convince people to want to try out the product.

A company can add any texture according to the impression it wants to convey. Cosmetic brands may prefer including a high-end texture that suggests quality and luxury.

Strong packaging

A company that wants to add a texture on the box will need to ensure that the packaging is strong so that the texture can be included on it properly. Cosmetic brands need to give the image of quality which strong packaging that has a texture on it can convey.

Good-quality materials are often chosen to make a box like this which can protect the cosmetic product from getting damaged. Materials like cardboard or paperboard are common here that allow a strong box to be made which can add the texture on it and appeal to customers. Cardboard texture and linen boxes can therefore convey quality and class whilst feeling good at the same time. This gives a positive image of the brand as one worth buying from.

Sturdy packaging such as this helps with showing a brand in a positive way as one that has manufactured good-quality cosmetics.

Branding details

It is important to include brand information on the box as well so that the packaging can help with branding letting people know what brand they are buying from. When buying cosmetic products, customers want to know this therefore it is important to include your company’s information clearly on the box.

You can include a sensory texture on the brand logo for instance making it be highlighted and also feel different than the rest of the box. Embossing may be considered which will make the logo stand out and be easily noticed.

You can add brand colors and your company’s contact details on the packaging as the information helps with letting people know how to contact the brand.

Attractive packaging design

If you want people to be drawn to printed texture and linen boxes in the first place so that they can feel the box, it is important to design the packaging in an attractive way. You can include features on it that appeal to your consumer base making them convinced to buy the product.

For instance if you are selling high-end cosmetic items you can follow the minimalist theme when designing the box by including limited and relevant details on it. One shade color can be used to make the box look appealing.

Colors like rose gold, black, purple, etc. can give the image of elegance. You can choose colors which relate to your brand and the type of cosmetic products you are selling.

Details about the product need to even be added letting people know what they are buying. When buying cosmetic products customers want to know what the product is, its ingredients, expiry date, warnings, how to use and store, etc. This information can be included attractively on the box.

These points need to be considered when making a sensory packaging design as they will initially attract people to the box making them decide whether to buy the product.

The Textured packaging helps play a role in branding by considering the sense of sight and touch. The boxes do not only look appealing drawing the attention of people to them, but they have a unique texture on them that makes shoppers want to interact with the box for longer and eventually buy the product.