‘Nodi Rocks’ initiative is starting with devotion for rivers and 7 popular Bands, a revolutionary initiative with a view to using music as a powerful tool to promote the riverine beauty and create awareness to preserve climate among the youth. The flamboyant project was inaugurated on Tuesday, February 22, with a virtual event.

For the first time in the country, Salt Creatives has taken this ground breaking initiative by uniting climate, rivers, youth and music with the slogan “Jolbayu bachate cholo nodir kachey jai” with the thoughts of Sharmin Sultana Sumi. The initiative is being supported by the Swiss Embassy and the Manusher Jonno Foundation. Salt Creatives has taken the initiative with the aim of having at least one song on every river of our country.

Honorable minister AK Abdul Momen, Ministry of Foreign Affairs of Bangladesh, Honorable minister Md. Shahab Uddin, Ministry of Environment, Forest and Climate Change, Honorable minister of state Zunaid Ahmed Palak, Ministry of Posts, Telecommunications and Information Technology, Honorable ambassador Nathalie Chuard, Embassy of Switzerland in Bangladesh, Honorable mayor Md. Atiqul Islam, Dhaka North City Corporation, Sudipto Mukerjee, Resident Representative of UNDP Bangladesh, Anjan Chowdhury, Director of Square group, Ms. Shaheen Anam, Executive Director of Manusher Jonno Foundation, Runa Khan, Executive director of Friendship and Sharmin Sultana Sumi, project initiator, managing director and creative director of Salt Creatives exchanged greetings at the Virtual Opening Ceremony of ‘Nodi Rocks’ along with 7 famous bands of Bangladesh- Ark, Cryptic Fate, Arbovirus, Chirkutt, Bangla Five, F Minor and Smooches.

On the overall theme of Nodi Rocks, Sharmin Sultana Sumi said, “Nodi Rocks initiative seeks to draw the youths closer to the rivers of the country and motivate them to preserve the climate. In the first season, 7 popular bands of the country will compose 7 songs about 7 important rivers of the country- Padma, Kushiyara, Sangu, Chitra, Pashur, Dahuk and Buriganga and the songs will be filmed on those rivers. Later, with these bands, there will be various creative plans around the rivers, including the Nodi Rocks Mega Concert all over the country, including the capital.

During the exchange of greetings at the inaugural ceremony, Honorable Foreign Affairs Minister of the Government of the People's Republic of Bangladesh AK Abdul Momen (MP) said, “Compared to the past, people's love for the river has decreased a lot. However, these rivers enhance the economic position and the beauty of our country and rivers also carry the identity of our country. Although there were 1320 rivers in the country, at present we have only 720 rivers left. We need to awaken the young and future generations about this invaluable resource and music can be a great medium for it. So I applaud this initiative of Nodi Rocks to save the rivers of Bangladesh. Moreover, the "Nodi Rocks" could be the catalyst for climate change.”

However, the official work of Nodi Rocks has started in December last year and it will continue for the next 8 months. Moreover, this is the first-time initiative in the country that combines climate, river, youth and music altogether.