OVO, short for October's Very Own, is a clothing brand founded by Canadian rapper Drake, along with his partner Noah "40" Shebib and Oliver El-Khatib. Launched in 2011, OVO started as a way to extend the brand's influence beyond music into fashion.

OVO clothing is known for its high-quality materials, minimalist designs, and a distinctive aesthetic that blends luxury with streetwear. The brand often features a limited color palette, primarily black, white, and gold, which reflects its sleek and sophisticated vibe. The logo—a distinctive owl silhouette—symbolizes wisdom and has become an iconic emblem of the brand.

The collections typically include a range of items such as hoodies, t-shirts, jackets, and accessories like hats and scarves. The designs often incorporate subtle branding and exclusive prints, making them highly sought after by fans and fashion enthusiasts alike. OVO releases are known for their exclusivity, with many items selling out quickly after their release.

OVO also places a strong emphasis on quality, with many pieces crafted from premium fabrics. This commitment to high standards in both design and material contributes to the brand's reputation for luxury streetwear.

In addition to its mainline collections, OVO often collaborates with other brands and artists, further expanding its influence and reach. The brand's strategic collaborations and limited-edition drops help maintain a sense of exclusivity and drive demand.

Overall, OVO clothing is a reflection of Drake's personal style and his broader cultural influence, blending high-end fashion with urban sensibilities to create a brand that's both trendy and timeless.