The Rise of World Music: US Youth Embrace Non-English Artists

0
524

In 2023, music lovers in the US, the world’s largest music streaming market, favored non-English languages over English, as per the 2023 Luminate Year-End Music Report. The era of global artists needing to sing in English for international success seems distant, with streaming data revealing a shift.

The report highlights a rising acceptance of non-English music genres, including the once niche “World Music,” now embraced by younger US listeners. English-language streaming content in the US declined by 4.8% in 2023, while Spanish and Japanese music gained traction. These trends signal a global shift in music consumption, with the industry achieving a record-breaking 4 trillion streams in the past year, marking a 34% increase from 2022.

Glowing Ascendance of Regional Mexican Music

As expected, Spanish claims the second spot in music streaming popularity, fueled by the Latin genre’s massive success featuring stars like Bad Bunny and Karol G. In 2023, Spanish-language content experienced a 3.8% rise on US music streaming platforms. Regional Mexican music, covering mariachi, banda, corridos, norteño, sierreño, and more, emerged as a major breakthrough genre, witnessing a remarkable 60% increase in plays. Artists like Peso Pluma, Eslabon Armado, Junior H, and Fuerza Regida each surpassed 1 billion streams, contributing to the genre’s meteoric ascent. While English remains the predominant global music language at 54.9% of the top 10,000 tracks in 2023, other languages are steadily gaining ground. Following English, the top languages in global music streaming, as per the report, were Spanish (10%), Hindi (7%), Korean (2.4%), and Japanese (2.1%).

Gen Z and Millennials Seek Beyond Borders

Younger generations are driving the surge in interest in international music, as per the report, revealing that 63% of Gen Z and 65% of Millennials appreciate “listening to new music to experience new cultures and perspectives.” This inclination is reflected in the popularity of non-English genres, where 95% of J-Pop enthusiasts in the US belong to Gen Z. Multilingual music aficionados also exhibit a preference for community-based social media platforms such as Reddit and Discord. Afrobeats, among the fastest-growing global genres, witnessed a substantial 26.2% increase in the past year. The report indicates its significant popularity in Europe, with Luxembourg, the Netherlands, the UK, France, and Portugal leading global Afrobeats streams. Projections suggest continued growth in the international music streaming market, with analysts estimating a record €27.06 billion in global revenues for 2024.

Like
8
البحث
الأقسام
إقرأ المزيد
Film
Film Friday: Top 7 Must-Watch Films for Black History Month
This Black History Month, these films offer a mix of inspiration, education, and reflection.​...
بواسطة WhatsOn Media 2024-10-04 07:25:03 1 534
Shopping
New Drops from Stussy and Broken Planet Today
In the ever-changing world of streetwear, there are few brands that embody urban cool and...
بواسطة Stussy Wear 2025-06-20 06:58:44 0 385
Film
Fried sharp, Braves blank Brewers 3-0 in direction of tie NLDS at 1-all
MILWAUKEE Ma Fried suggests his tactic inside of stress conditions is toward prevent producing...
بواسطة Dragic Goran 2022-11-22 09:53:30 0 579
Film
Art Adventure Awaits: Top Global Exhibitions this February!
Forget the February blues and embrace artistic inspiration! This month, galleries around the...
بواسطة WhatsOn Media 2024-02-20 02:10:30 0 494
Film
3 Upcoming Art Festivals to Cherish This February
Well, life has its unique set of ups and downs and all of them are part of this long eccentric...
بواسطة Shommodip Sen 2023-01-24 17:00:26 0 527
Whatson Plus https://whatson.plus