How Generative AI Is Rewriting the Rules of Insurance Customer Acquisition in the U.S.
Customer acquisition costs (CAC) in the U.S. insurance industry are climbing at a pace that’s hard to ignore. For insurers operating on thin margins—typically between 3% and 8%—this trend is more than a nuisance; it’s a structural challenge. Rising competition in digital marketing, increasing regulatory complexity, and growing customer expectations for personalization...
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