SEO in the AI Era: Dead or Alive?

We’re living in the AI era, and everyone’s asking: Is SEO dead? The answer: Absolutely not!

AI is changing the ****, but search engines still drive traffic, and SEO is evolving—not disappearing. The winners will be those who combine AI tools with smart SEO strategies:
Understand search intent, not just keywords
Create high-quality, authoritative content
Optimize for AI-powered search results
Use AI to research, analyze, and enhance content

The future belongs to those who adapt, innovate, and stay visible online. SEO + AI = unstoppable growth!

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How My Skills Can Boost Whatson’s Digital Presence

*. Ability Summary
Over the years, I’ve developed my skills in Meta Ads, neuromarketing, digital analytics, server-side tracking, and SEO in a way that naturally aligns with AI-driven strategies. By working with advanced analytics and AI tools, I’ve learned to anticipate audience behavior, optimize content for engagement, and create campaigns that AI models favor. This means content not only resonates with people but also gains maximum visibility through smart, data-informed strategies.

*. Boosting Facebook Engagement
Facebook’s Feed Ranking Algorithm (Meta Algorithm / EdgeRank update) now prioritizes meaningful interactions, watch time, and content that sparks conversation fast. Keeping this in mind, I’ll design posts that trigger emotion, curiosity, and personal opinions. Think short conversational hooks, A vs B choices, fast-reaction questions, and relatable cultural moments. By tracking engagement in the first hour, I can adjust formats so the algorithm keeps pushing posts organically.

*. Driving Organic Traffic to Whatson Websites
For the website, I’ll go beyond traditional SEO. By leveraging LLM models, I can plan and structure content that aligns with EEAT principles, demonstrating Expertise, Authoritativeness, and Trustworthiness. I’ll also design content according to searcher intent and topic context, ensuring every page answers what the audience is truly looking for. With this approach, AI-powered recommendation models will naturally favor Whatson’s content, boosting visibility and driving consistent, high-quality organic traffic.

How Digital Marketing Drives Sustainable Business Growth in 2025

In today’s competitive digital environment, businesses must adopt strategic marketing practices to stay relevant and scalable. Digital marketing is no longer just an option — it has become the foundation for brand growth, customer engagement, and long-term success. Here is how a modern digital marketing approach can transform your business in 2025:

*. Data-Driven Decision Making
Effective marketing begins with understanding your audience.
With advanced analytics, businesses can:
Identify customer behavior
Track performance in real time
Optimize campaigns for higher ROI

Data ensures that every decision is strategic, measurable, and result-oriented.

*. Integrated SEO & Paid Advertising Strategy
A powerful marketing framework combines SEO for long-term organic visibility and Paid Ads for immediate reach.
This integrated approach helps businesses achieve:

Consistent traffic
Higher conversions
Stronger brand authority

It’s one of the most effective growth models in 2025.

*. High-Impact Creative & Short-Form Content
Short-form videos, reels, and dynamic visuals dominate online engagement.
Brands that tell stories, educate, and provide value through creative content outperform competitors and connect better with audiences.

*. Strong Digital Presence Builds Trust
Your online presence reflects your brand identity.
A clean website, professional social media profiles, and consistent messaging create trust — leading to higher engagement and stronger brand loyalty.

*. Retargeting for Improved Conversions
Nearly 98% of visitors don’t convert on the first interaction.
Retargeting helps bring them back with personalized messages, significantly improving conversion rates and reducing marketing costs.

*. AI-Enhanced Marketing Efficiency
AI tools help automate repetitive tasks, improve customer segmentation, and deliver more accurate insights.
This leads to smarter decision-making and improved performance across all digital channels.

Final Insight
Digital marketing is evolving rapidly, and businesses that embrace modern strategies will lead the market.
By leveraging data, creativity, SEO, automation, and paid advertising, any brand can build long-term visibility, trust, and sustainable growth.

If you require expert support with digital marketing strategy or campaign optimization, feel free to connect. I’m always here to help elevate your business.

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My Abilities & Ideas as a Social Media Manager, Paid Ads & SEO Specialist-

As a Social Media Manager, my strength lies in building an active digital community around local events, food, travel and lifestyle. I plan and manage content calendars, create high engagement reels and short videos, and use storytelling to make the platform feel lively and relatable. I focus on audience interaction through polls, quizzes, challenges and user-generated content to grow both engagement and brand visibility.
For Paid Advertising, I have strong hands-on experience running result driven campaigns on Facebook, Instagram and Google. I work with clear objectives brand awareness, traffic, leads, and conversions. My process includes precise audience targeting, creative A/B testing, retargeting, lookalike audiences and continuous optimization using metrics like CTR, CPC, CPA and ROAS to maximize returns.
In Organic SEO, I follow a complete growth strategy including keyword research, on-page and technical SEO, content optimization, and local SEO. For WhatsOn Plus, I would focus on ranking for city-based and “things to do” searches, optimize event and guide pages, improve site speed, and build authority through ethical backlinks and search-intent-based content.

My Key Growth Ideas-
*. Strong integration of Social Media + Paid Ads + Organic SEO
*. City-wise and category-wise content hubs
*. Heavy use of reels, short videos & UGC
*. Event-based ad campaigns with retargeting
*. Data-driven testing and continuous optimization.

My ultimate goal is to make WhatsOn Plus and WhatsOn Guide the first place people go to discover what’s happening around them while delivering real business results through quality traffic, engagement, and conversions.

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𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗟𝗶𝗸𝗲𝘀 𝗼𝗻 𝗪𝗵𝗮𝘁𝘀𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮
Prepared By: Rafsan Jani

𝟏. 𝐒𝐮𝐦𝐦𝐚𝐫𝐲
The main goal of my plan is to significantly increase how much users interact and the number of likes across all of WhatsOn's social media. The idea is simple: we need a combined strategy that builds a strong community, shares really helpful content, and uses data to track our success every step of the way.

𝟐. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 & 𝐎𝐮𝐫 𝐆𝐨𝐚𝐥𝐬
Right now, it's really tough to get people’s attention online because the internet is full of content. Just posting ads or promotions doesn't help us make real, sustainable connections with our audience.
Our goals are quite clear. First, we want to raise our engagement rates on every single platform we use. Second, we want people to genuinely trust our brand and feel loyal to us. Ultimately, we aim to turn people who just follow us into an active, excited, and engaged community.

𝟑. 𝐏𝐥𝐚𝐧 (𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲)
We will focus on several key areas to achieve our goals.

𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐇𝐮𝐦𝐚𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧:
Building a positive, human link with users is very important. We can do this by being open about our business goals and vision, this makes us seem more transparent. A simple way to build trust is to thank customers often for their support.
Sharing inspiring stories, especially about our team or successful students, really helps people connect with our brand.
Using Polls is a great way to get fast opinions from users' immediate interaction easily. We can also ask for help with simple problems or general advice this makes users feel valued.

𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 & 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧:
A strong community provides long term benefits for a brand. We should celebrate our brand’s big achievements, like anniversaries or reaching a follower milestone, with our users. Highlighting a Fan of the Week or Best Commenter helps create friendly competition and makes people feel special.
Organizing fun quizzes can make the experience engaging. Posts about future events or webinars need to be exciting, not boring text.
Also, tagging industry influencers in our content can help us reach new audiences through their networks.
Direct questions and answers sessions are powerful ways to connect directly with users and hear their thoughts.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:
Educational and practical how-to posts and videos are super useful for our audience because they solve real problems. Regular tips can be shared daily.
Posting customer reviews and testimonials builds huge credibility because it’s social proof.
In my opinion, two types of videos are best for reaching a lot of people: Informational videos and Educational videos (how-to guides, lessons). Using these types of content as short Reels will boost engagement very fast.

𝐃𝐢𝐫𝐞𝐜𝐭 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧:
We should encourage conversation. ‘Caption this’ contests are a lot of fun and drive many comments. We can ask users for recommendations or suggestions in the comments section.
Starting a debate on a trending topic is another good tactic. Even simple Yes or no questions help keep the comment section active all the time.

𝟒. 𝐇𝐨𝐰 𝐖𝐞'𝐥𝐥 𝐂𝐡𝐞𝐜𝐤 𝐒𝐮𝐜𝐜𝐞𝐬𝐬:
We must check if our plans are working effectively. We will track specific numbers, called metrics:
Engagement Rate: We will measure the percentage of total likes, comments, and shares we get.
Video Watch Time: This metric is key to judging how good our video content actually is and if people are watching until the end.

PROPOSAL TO IMPROVE ENGAGEMENT AND LIKES ACROSS WHATSONPLUS AND WHATSON MEDIA SOCIAL PLATFORMS

To
Whatson Media Management Team

Thank you for assigning me this task. After reviewing the WatsonPlus platform, the Facebook page, the LinkedIn company page, and the overall digital footprint of Whatson Media, I have prepared a research-based proposal covering organic growth, paid campaigns, content structuring, platform optimization, community-building, and user engagement across WatsonPlus and external social media channels.

This proposal aligns with my background in digital marketing, content creation, sales execution, CRM workflows, client acquisition, and multi-platform marketing from Toppay, Graaho, and NexKraft. I have managed diverse brand pages, acquired B2B and B2C users, coordinated with partners, planned campaigns, and scaled digital presence in competitive markets.

*. Evaluation of Current Digital Presence

*.* WhatsonPlus Application
WatsonPlus has potential as an entertainment and news platform but lacks structured user engagement. Daily cycles, optimized notifications, personalization, and interactive features need improvement to build consistent usage habits.

*.* Facebook Page
The page needs stronger content consistency, optimized formats, reels, storytelling, and a unified brand identity supported by a content calendar.

*.* LinkedIn Page
LinkedIn requires more professional content to strengthen B2B visibility, highlight achievements, partnerships, industry insights, and company culture.

*. Alignment With My Experience

Toppay: Built and managed digital presence, created content, coordinated with B2B partners.
Graaho: Managed campaigns for multiple brands, carried out LinkedIn marketing, CRM, and client acquisition.
NexKraft: Led global lead generation, email marketing, CRM, and project coordination.

These roles trained me to plan and execute scalable digital strategies.

*. Organic Growth Strategy

A 30-day content plan will establish consistency.

Content formats include fast infotainment videos, creator-led segments, graphical explainers, polls and quizzes, and behind-the-scenes stories.

Posting frequency:
Facebook: *–* posts daily
LinkedIn: *–* posts weekly
WatsonPlus: *–* daily highlights plus notifications

*. Paid Growth Strategy

Awareness campaigns to increase visibility.
Engagement campaigns to boost high-performing posts and page likes.
App install campaigns optimized for in-app activity.
LinkedIn campaigns targeting agencies, advertisers, and corporate clients.

*. WhatsonPlus App Engagement Strategy

Daily trending banners, scheduled notifications (morning, afternoon, evening), topic recommendations, polls, and in-app exclusive content will improve retention and daily activity.

*. Research and Strategic Analysis

Competitor analysis: formats, frequency, visuals, and interaction styles.
Audience analysis: students, professionals, news readers, tech enthusiasts.
Hashtag research: optimized sets for each content type.
Data tracking: impressions, reach, CTR, shares, saves, and retention.

*. Community Engagement Development

Quick responses to comments, active sharing in university and interest groups, and collaborations with micro-influencers to expand reach and improve authenticity.

*. Platform-Specific Content Themes

Facebook: breaking news visuals, reels, daily highlights, storytelling.
LinkedIn: achievements, press releases, insights, culture stories, partnerships.
morning briefings, hot stories, category-based feeds, long reads.

*. Why I Am a Strong Fit

I bring multi-brand experience, Meta ads expertise, CRM management, content creation skills, and fast adaptability. My previous roles show proven ability to improve digital presence and drive user acquisition.

10. Three-Month Implementation Plan

Month *: Brand guidelines, content calendar, posting consistency, awareness ads, engagement tracking, basic notifications.

Month *: Interactive content, micro-influencers, Page Like campaigns, optimized notifications, improved app banners.

Month *: App-install campaigns, LinkedIn scaling, advanced optimization, retention features, influencer expansion.

This proposal delivers a structured plan to significantly enhance engagement, visibility, and user interaction across WhatsonPlus and WhatsOn Media platforms. If approved, I am prepared to begin execution immediately.

Want to See Whatson.Plus Go Viral? Here’s My Engagement Boost Proposal!

Hello Whatson.Plus Family!
I’m excited to share a powerful proposal that can help skyrocket our engagement, reach & likes across all platforms.

My Proposal to Boost Engagement & Growth:

*. Trend-Based Content Strategy
Create content around trending topics, local events, entertainment, lifestyle & influencers to increase shareability.

*. Short Reels & Micro-Content
Post 15–30 sec clips highlighting trending news, fun facts, city updates & user stories to boost reach.

*. User-Generated Content (UGC)
Feature followers’ posts, reviews, food photos, shopping moments, etc.
This builds trust & increases engagement instantly.

*. Interactive Posts Every Week
Polls, quizzes, “This or That,” giveaways & challenges to bring people back daily.

*. Local Community Spotlight
Showcase small businesses, places to visit, best deals, trending stores & city highlights to attract local users.

*. Strong Visual Branding
Use bold colors, clean layouts & consistent design that keeps Whatson.Plus recognizable.

*. Influencer Collaboration
Micro-influencers + bloggers = massive engagement boost.

#WhatsonPlus #TrendingNow #CommunityFirst #EngageMore #StayConnected

My Engagement-Focused Strategy for WhatsOn

I’m sharing my approach publicly because I want to show not just the strategy but also how well this post itself performs in terms of engagement.
If you’re reading this, feel free to drop your thoughts below—I’ll be analyzing the engagement too!

*. Build Immediate Page Trust (Blue Tick + Followers Boost)

* Getting the blue verification badge

* Running a short follower-growth burst

* Increasing page likes to build social proof

A trusted page = higher engagement + cheaper results.

*. Timing Is Everything

I schedule posts only during peak engagement windows when audiences are most active.
Posting at the right time boosts:

* Reach

* Reaction rate

* Comment quality

A good timing strategy alone can increase engagement by 30–40%.

*. Apply Fast, Immediate Micro-Strategies

* First-hour engagement push

* Comment-friendly copywriting

* Short questions at the end of the post

* CTA that encourages conversation

* Retargeting users who engaged before

These small moves create a big impact in the first 24 hours.

Result-Oriented Approach

My goal is simple:
Keep the page active
Get people talking
Build a community, not just a following

If you found this useful or want to see how this post performs in real engagement…
Comment below:
“Great strategy! ” or share your own ideas!

Let’s make this post part of the experiment.