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Set Sail for Ease: Why Australia Day Feels Better Aboard Magistic Cruises Australia Day is all about soaking in the spirit of the nation—sunshine, fresh air, celebrations, and time spent with loved ones. Among the many ways people enjoy the holiday, Australia Day cruises have emerged as one of the most effortless and enjoyable options. And when it comes to combining comfort, style, and unforgettable views, Magistic Cruises stands out as a top choice. But what exactly makes a cruise the most relaxed way to spend Australia Day? Here’s a closer look. 1. You Avoid the Crowds — Without Missing the Action Australia Day attracts thousands to waterfronts, parks, and public spaces across Sydney. While the energy is thrilling, the crowds can be overwhelming. A cruise lets you enjoy all the excitement—Harbour parades, flyovers, races, and fireworks—without jostling for space. Onboard Magistic Cruises, guests get panoramic views of all major events from a comfortable deck, creating a crowd-free yet immersive experience. 2. Uninterrupted Views of Sydney Harbour Nothing captures the beauty of Australia Day like the sparkling blue of Sydney Harbour filled with decorated boats, tall ships, and festive colours. Watching these iconic scenes from the water offers a completely different perspective. With Magistic Cruises’ large viewing decks and spacious catamaran design, you enjoy uninterrupted 360° views—meaning you never miss a moment of the Harbour festivities. 3. A Stress-Free Celebration From Start to Finish One of the most appealing aspects of an Australia Day cruise is how completely hassle-free it is. There’s no need to pack food, carry chairs, or find the “perfect spot” hours in advance. Everything—from seating to dining to prime vantage points—is prepared for you. Magistic Cruises takes it a step further with premium inclusions like reserved tables, restaurant-style seating, and smooth boarding processes, letting you simply show up and enjoy. 4. Gourmet Dining Without the Holiday Rush Restaurants across the city fill up quickly on Australia Day, often leading to long waits and rushed meals. Cruises, however, offer an elegant dining experience at sea. Magistic Cruises is known for its freshly prepared buffet menus and exceptional service. Guests can indulge in delicious meals while taking in the views—no queues, no noise, no stress. 5. The Perfect Blend of Celebration and Comfort While the Harbour buzzes with energy, a cruise provides the perfect balance of excitement and relaxation. You’re part of the festivities yet cocooned in comfort. Spacious indoor lounges, air-conditioned cabins, and outdoor decks mean you can switch between celebrating under the sun and unwinding indoors. Families especially appreciate the comfort, as kids have room to move around safely without feeling confined. 6. It’s a Unique and Memorable Experience Australia Day happens once a year, and celebrating it aboard a luxury catamaran makes it truly special. Whether you’re a local rediscovering Sydney or a visitor experiencing the Harbour for the first time, cruising creates beautiful memories. Magistic Cruises enhances the experience with modern vessels, stylish interiors, and a professional crew dedicated to making your day exceptional. 7. You Can Celebrate While Avoiding the Heat January heat can be intense, and spending long hours outdoors can be uncomfortable. Cruises offer a refreshing alternative—with constant sea breeze, shaded decks, and climate-controlled interiors. You stay cool while still enjoying the sunshine, open water, and holiday vibes. 8. It's a Complete Package — Great Value for Money When you consider everything included—spectacular views, food, entertainment, comfort, and front-row access to Harbour events—a cruise offers exceptional value. Magistic Cruises provides well-curated packages that eliminate hidden costs. You pay once and enjoy a full, uninterrupted Australia Day experience. In essence, an Australia Day cruise offers the perfect combination of ease, excitement, and elegance. With Magistic Cruises delivering top-tier service and unmatched Harbour views, it’s no surprise that more people are choosing to celebrate the nation’s big day on the water. If you’re looking for a relaxed, memorable, and truly Australian way to celebrate, a Harbour cruise may just be the best decision you make this holiday. For more details : https://www.magisticcruises.com.au/harbour-event-cruises/australia-day-cruises?utm_source=off_page&utm_medium=regular&utm_campaign=whatson.plus&utm_content=australia_day_feels_better

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𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗟𝗶𝗸𝗲𝘀 𝗼𝗻 𝗪𝗵𝗮𝘁𝘀𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 Prepared By: Rafsan Jani 𝟏. 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 The main goal of my plan is to significantly increase how much users interact and the number of likes across all of WhatsOn's social media. The idea is simple: we need a combined strategy that builds a strong community, shares really helpful content, and uses data to track our success every step of the way. 𝟐. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 & 𝐎𝐮𝐫 𝐆𝐨𝐚𝐥𝐬 Right now, it's really tough to get people’s attention online because the internet is full of content. Just posting ads or promotions doesn't help us make real, sustainable connections with our audience. Our goals are quite clear. First, we want to raise our engagement rates on every single platform we use. Second, we want people to genuinely trust our brand and feel loyal to us. Ultimately, we aim to turn people who just follow us into an active, excited, and engaged community. 𝟑. 𝐏𝐥𝐚𝐧 (𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲) We will focus on several key areas to achieve our goals. 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐇𝐮𝐦𝐚𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: Building a positive, human link with users is very important. We can do this by being open about our business goals and vision, this makes us seem more transparent. A simple way to build trust is to thank customers often for their support. Sharing inspiring stories, especially about our team or successful students, really helps people connect with our brand. Using Polls is a great way to get fast opinions from users' immediate interaction easily. We can also ask for help with simple problems or general advice this makes users feel valued. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 & 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: A strong community provides long term benefits for a brand. We should celebrate our brand’s big achievements, like anniversaries or reaching a follower milestone, with our users. Highlighting a Fan of the Week or Best Commenter helps create friendly competition and makes people feel special. Organizing fun quizzes can make the experience engaging. Posts about future events or webinars need to be exciting, not boring text. Also, tagging industry influencers in our content can help us reach new audiences through their networks. Direct questions and answers sessions are powerful ways to connect directly with users and hear their thoughts. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Educational and practical how-to posts and videos are super useful for our audience because they solve real problems. Regular tips can be shared daily. Posting customer reviews and testimonials builds huge credibility because it’s social proof. In my opinion, two types of videos are best for reaching a lot of people: Informational videos and Educational videos (how-to guides, lessons). Using these types of content as short Reels will boost engagement very fast. 𝐃𝐢𝐫𝐞𝐜𝐭 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧: We should encourage conversation. ‘Caption this’ contests are a lot of fun and drive many comments. We can ask users for recommendations or suggestions in the comments section. Starting a debate on a trending topic is another good tactic. Even simple Yes or no questions help keep the comment section active all the time. 𝟒. 𝐇𝐨𝐰 𝐖𝐞'𝐥𝐥 𝐂𝐡𝐞𝐜𝐤 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: We must check if our plans are working effectively. We will track specific numbers, called metrics: Engagement Rate: We will measure the percentage of total likes, comments, and shares we get. Video Watch Time: This metric is key to judging how good our video content actually is and if people are watching until the end.

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PROPOSAL TO IMPROVE ENGAGEMENT AND LIKES ACROSS WHATSONPLUS AND WHATSON MEDIA SOCIAL PLATFORMS To Whatson Media Management Team Thank you for assigning me this task. After reviewing the WatsonPlus platform, the Facebook page, the LinkedIn company page, and the overall digital footprint of Whatson Media, I have prepared a research-based proposal covering organic growth, paid campaigns, content structuring, platform optimization, community-building, and user engagement across WatsonPlus and external social media channels. This proposal aligns with my background in digital marketing, content creation, sales execution, CRM workflows, client acquisition, and multi-platform marketing from Toppay, Graaho, and NexKraft. I have managed diverse brand pages, acquired B2B and B2C users, coordinated with partners, planned campaigns, and scaled digital presence in competitive markets. 1. Evaluation of Current Digital Presence 1.1 WhatsonPlus Application WatsonPlus has potential as an entertainment and news platform but lacks structured user engagement. Daily cycles, optimized notifications, personalization, and interactive features need improvement to build consistent usage habits. 1.2 Facebook Page The page needs stronger content consistency, optimized formats, reels, storytelling, and a unified brand identity supported by a content calendar. 1.3 LinkedIn Page LinkedIn requires more professional content to strengthen B2B visibility, highlight achievements, partnerships, industry insights, and company culture. 2. Alignment With My Experience Toppay: Built and managed digital presence, created content, coordinated with B2B partners. Graaho: Managed campaigns for multiple brands, carried out LinkedIn marketing, CRM, and client acquisition. NexKraft: Led global lead generation, email marketing, CRM, and project coordination. These roles trained me to plan and execute scalable digital strategies. 3. Organic Growth Strategy A 30-day content plan will establish consistency. Content formats include fast infotainment videos, creator-led segments, graphical explainers, polls and quizzes, and behind-the-scenes stories. Posting frequency: Facebook: 1–2 posts daily LinkedIn: 3–4 posts weekly WatsonPlus: 3–5 daily highlights plus notifications 4. Paid Growth Strategy Awareness campaigns to increase visibility. Engagement campaigns to boost high-performing posts and page likes. App install campaigns optimized for in-app activity. LinkedIn campaigns targeting agencies, advertisers, and corporate clients. 5. WhatsonPlus App Engagement Strategy Daily trending banners, scheduled notifications (morning, afternoon, evening), topic recommendations, polls, and in-app exclusive content will improve retention and daily activity. 6. Research and Strategic Analysis Competitor analysis: formats, frequency, visuals, and interaction styles. Audience analysis: students, professionals, news readers, tech enthusiasts. Hashtag research: optimized sets for each content type. Data tracking: impressions, reach, CTR, shares, saves, and retention. 7. Community Engagement Development Quick responses to comments, active sharing in university and interest groups, and collaborations with micro-influencers to expand reach and improve authenticity. 8. Platform-Specific Content Themes Facebook: breaking news visuals, reels, daily highlights, storytelling. LinkedIn: achievements, press releases, insights, culture stories, partnerships. morning briefings, hot stories, category-based feeds, long reads. 9. Why I Am a Strong Fit I bring multi-brand experience, Meta ads expertise, CRM management, content creation skills, and fast adaptability. My previous roles show proven ability to improve digital presence and drive user acquisition. 10. Three-Month Implementation Plan Month 1: Brand guidelines, content calendar, posting consistency, awareness ads, engagement tracking, basic notifications. Month 2: Interactive content, micro-influencers, Page Like campaigns, optimized notifications, improved app banners. Month 3: App-install campaigns, LinkedIn scaling, advanced optimization, retention features, influencer expansion. This proposal delivers a structured plan to significantly enhance engagement, visibility, and user interaction across WhatsonPlus and WhatsOn Media platforms. If approved, I am prepared to begin execution immediately.