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PROPOSAL TO IMPROVE ENGAGEMENT AND LIKES ACROSS WHATSONPLUS AND WHATSON MEDIA SOCIAL PLATFORMS

To
Whatson Media Management Team

Thank you for assigning me this task. After reviewing the WatsonPlus platform, the Facebook page, the LinkedIn company page, and the overall digital footprint of Whatson Media, I have prepared a research-based proposal covering organic growth, paid campaigns, content structuring, platform optimization, community-building, and user engagement across WatsonPlus and external social media channels.

This proposal aligns with my background in digital marketing, content creation, sales execution, CRM workflows, client acquisition, and multi-platform marketing from Toppay, Graaho, and NexKraft. I have managed diverse brand pages, acquired B2B and B2C users, coordinated with partners, planned campaigns, and scaled digital presence in competitive markets.

*. Evaluation of Current Digital Presence

*.* WhatsonPlus Application
WatsonPlus has potential as an entertainment and news platform but lacks structured user engagement. Daily cycles, optimized notifications, personalization, and interactive features need improvement to build consistent usage habits.

*.* Facebook Page
The page needs stronger content consistency, optimized formats, reels, storytelling, and a unified brand identity supported by a content calendar.

*.* LinkedIn Page
LinkedIn requires more professional content to strengthen B2B visibility, highlight achievements, partnerships, industry insights, and company culture.

*. Alignment With My Experience

Toppay: Built and managed digital presence, created content, coordinated with B2B partners.
Graaho: Managed campaigns for multiple brands, carried out LinkedIn marketing, CRM, and client acquisition.
NexKraft: Led global lead generation, email marketing, CRM, and project coordination.

These roles trained me to plan and execute scalable digital strategies.

*. Organic Growth Strategy

A 30-day content plan will establish consistency.

Content formats include fast infotainment videos, creator-led segments, graphical explainers, polls and quizzes, and behind-the-scenes stories.

Posting frequency:
Facebook: *–* posts daily
LinkedIn: *–* posts weekly
WatsonPlus: *–* daily highlights plus notifications

*. Paid Growth Strategy

Awareness campaigns to increase visibility.
Engagement campaigns to boost high-performing posts and page likes.
App install campaigns optimized for in-app activity.
LinkedIn campaigns targeting agencies, advertisers, and corporate clients.

*. WhatsonPlus App Engagement Strategy

Daily trending banners, scheduled notifications (morning, afternoon, evening), topic recommendations, polls, and in-app exclusive content will improve retention and daily activity.

*. Research and Strategic Analysis

Competitor analysis: formats, frequency, visuals, and interaction styles.
Audience analysis: students, professionals, news readers, tech enthusiasts.
Hashtag research: optimized sets for each content type.
Data tracking: impressions, reach, CTR, shares, saves, and retention.

*. Community Engagement Development

Quick responses to comments, active sharing in university and interest groups, and collaborations with micro-influencers to expand reach and improve authenticity.

*. Platform-Specific Content Themes

Facebook: breaking news visuals, reels, daily highlights, storytelling.
LinkedIn: achievements, press releases, insights, culture stories, partnerships.
morning briefings, hot stories, category-based feeds, long reads.

*. Why I Am a Strong Fit

I bring multi-brand experience, Meta ads expertise, CRM management, content creation skills, and fast adaptability. My previous roles show proven ability to improve digital presence and drive user acquisition.

10. Three-Month Implementation Plan

Month *: Brand guidelines, content calendar, posting consistency, awareness ads, engagement tracking, basic notifications.

Month *: Interactive content, micro-influencers, Page Like campaigns, optimized notifications, improved app banners.

Month *: App-install campaigns, LinkedIn scaling, advanced optimization, retention features, influencer expansion.

This proposal delivers a structured plan to significantly enhance engagement, visibility, and user interaction across WhatsonPlus and WhatsOn Media platforms. If approved, I am prepared to begin execution immediately.

To increase engagement and likes on WhatsOn Plus, I would focus on making it feel like a real community, not just another content platform. I’d start by closely understanding what our audience truly enjoys whether that’s local events, trending activities, food spots, travel ideas, or lifestyle content and then present those stories in eye-catching formats like reels, short videos, and carousels.
I’d make the platform more interactive by using polls, quizzes, ‘this or that’ stories, and fun challenges that invite people to take part instead of just scrolling. Encouraging user-generated content would be a big focus, so users feel excited to share their own experiences and get featured.
I’d also work with local creators and micro-influencers to reach audiences in a more authentic way. By regularly testing posting times, hashtags, and captions and running themed campaigns and giveaways my goal would be to make WhatsOn Plus a part of people’s daily routine.

My Engagement-Focused Strategy for WhatsOn

I’m sharing my approach publicly because I want to show not just the strategy but also how well this post itself performs in terms of engagement.
If you’re reading this, feel free to drop your thoughts below—I’ll be analyzing the engagement too!

*. Build Immediate Page Trust (Blue Tick + Followers Boost)

* Getting the blue verification badge

* Running a short follower-growth burst

* Increasing page likes to build social proof

A trusted page = higher engagement + cheaper results.

*. Timing Is Everything

I schedule posts only during peak engagement windows when audiences are most active.
Posting at the right time boosts:

* Reach

* Reaction rate

* Comment quality

A good timing strategy alone can increase engagement by 30–40%.

*. Apply Fast, Immediate Micro-Strategies

* First-hour engagement push

* Comment-friendly copywriting

* Short questions at the end of the post

* CTA that encourages conversation

* Retargeting users who engaged before

These small moves create a big impact in the first 24 hours.

Result-Oriented Approach

My goal is simple:
Keep the page active
Get people talking
Build a community, not just a following

If you found this useful or want to see how this post performs in real engagement…
Comment below:
“Great strategy! ” or share your own ideas!

Let’s make this post part of the experiment.

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Brazilian Jiu-Jitsu grabs the interest of many people across Singapore. Kids, teens, with adults step onto the mats to wrestle, learn self-control, to sharpen their minds. When you start looking for BJJ Singapore classes, one worry may pop up to how much will it cost? You don’t need to fear. You can still train well without spending a lot. At places like Lionheart MMA, coaches shape your skills to fire up your progress without emptying your wallet. Whether you’re stepping in for the first time or jumping back after a break, this guide will lead you toward classes that stretch your mind with sharpen your moves.

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Discover the future of IT!
From AI breakthroughs to quantum computing, next-gen cybersecurity, immersive reality, and autonomous systems — this blog explores the emerging technologies set to transform the digital world over the next decade. Stay ahead of the curve with insights into the innovations that will shape how we work, connect, and build the future.

Read More: https://www.sapphiresolutions.***/blog/emerging-technologies-in-it-trends-that-will-dominate-the-next-decade

AI is reshaping real estate — especially when it comes to lead generation.
In my latest blog, I explore how modern property businesses can use AI tools to find better leads, automate workflows, and close deals faster.

Take a look to see how AI is redefining the future of real estate growth.
https://www.sapphiresolutions.***/blog/ai-in-real-estate-the-future-of-lead-generation-for-modern-property-businesses