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My Abilities & Ideas as a Social Media Manager, Paid Ads & SEO Specialist- As a Social Media Manager, my strength lies in building an active digital community around local events, food, travel and lifestyle. I plan and manage content calendars, create high engagement reels and short videos, and use storytelling to make the platform feel lively and relatable. I focus on audience interaction through polls, quizzes, challenges and user-generated content to grow both engagement and brand visibility. For Paid Advertising, I have strong hands-on experience running result driven campaigns on Facebook, Instagram and Google. I work with clear objectives brand awareness, traffic, leads, and conversions. My process includes precise audience targeting, creative A/B testing, retargeting, lookalike audiences and continuous optimization using metrics like CTR, CPC, CPA and ROAS to maximize returns. In Organic SEO, I follow a complete growth strategy including keyword research, on-page and technical SEO, content optimization, and local SEO. For WhatsOn Plus, I would focus on ranking for city-based and “things to do” searches, optimize event and guide pages, improve site speed, and build authority through ethical backlinks and search-intent-based content. My Key Growth Ideas- 1. Strong integration of Social Media + Paid Ads + Organic SEO 2. City-wise and category-wise content hubs 3. Heavy use of reels, short videos & UGC 4. Event-based ad campaigns with retargeting 5. Data-driven testing and continuous optimization. My ultimate goal is to make WhatsOn Plus and WhatsOn Guide the first place people go to discover what’s happening around them while delivering real business results through quality traffic, engagement, and conversions.

Set Sail for Ease: Why Australia Day Feels Better Aboard Magistic Cruises Australia Day is all about soaking in the spirit of the nation—sunshine, fresh air, celebrations, and time spent with loved ones. Among the many ways people enjoy the holiday, Australia Day cruises have emerged as one of the most effortless and enjoyable options. And when it comes to combining comfort, style, and unforgettable views, Magistic Cruises stands out as a top choice. But what exactly makes a cruise the most relaxed way to spend Australia Day? Here’s a closer look. 1. You Avoid the Crowds — Without Missing the Action Australia Day attracts thousands to waterfronts, parks, and public spaces across Sydney. While the energy is thrilling, the crowds can be overwhelming. A cruise lets you enjoy all the excitement—Harbour parades, flyovers, races, and fireworks—without jostling for space. Onboard Magistic Cruises, guests get panoramic views of all major events from a comfortable deck, creating a crowd-free yet immersive experience. 2. Uninterrupted Views of Sydney Harbour Nothing captures the beauty of Australia Day like the sparkling blue of Sydney Harbour filled with decorated boats, tall ships, and festive colours. Watching these iconic scenes from the water offers a completely different perspective. With Magistic Cruises’ large viewing decks and spacious catamaran design, you enjoy uninterrupted 360° views—meaning you never miss a moment of the Harbour festivities. 3. A Stress-Free Celebration From Start to Finish One of the most appealing aspects of an Australia Day cruise is how completely hassle-free it is. There’s no need to pack food, carry chairs, or find the “perfect spot” hours in advance. Everything—from seating to dining to prime vantage points—is prepared for you. Magistic Cruises takes it a step further with premium inclusions like reserved tables, restaurant-style seating, and smooth boarding processes, letting you simply show up and enjoy. 4. Gourmet Dining Without the Holiday Rush Restaurants across the city fill up quickly on Australia Day, often leading to long waits and rushed meals. Cruises, however, offer an elegant dining experience at sea. Magistic Cruises is known for its freshly prepared buffet menus and exceptional service. Guests can indulge in delicious meals while taking in the views—no queues, no noise, no stress. 5. The Perfect Blend of Celebration and Comfort While the Harbour buzzes with energy, a cruise provides the perfect balance of excitement and relaxation. You’re part of the festivities yet cocooned in comfort. Spacious indoor lounges, air-conditioned cabins, and outdoor decks mean you can switch between celebrating under the sun and unwinding indoors. Families especially appreciate the comfort, as kids have room to move around safely without feeling confined. 6. It’s a Unique and Memorable Experience Australia Day happens once a year, and celebrating it aboard a luxury catamaran makes it truly special. Whether you’re a local rediscovering Sydney or a visitor experiencing the Harbour for the first time, cruising creates beautiful memories. Magistic Cruises enhances the experience with modern vessels, stylish interiors, and a professional crew dedicated to making your day exceptional. 7. You Can Celebrate While Avoiding the Heat January heat can be intense, and spending long hours outdoors can be uncomfortable. Cruises offer a refreshing alternative—with constant sea breeze, shaded decks, and climate-controlled interiors. You stay cool while still enjoying the sunshine, open water, and holiday vibes. 8. It's a Complete Package — Great Value for Money When you consider everything included—spectacular views, food, entertainment, comfort, and front-row access to Harbour events—a cruise offers exceptional value. Magistic Cruises provides well-curated packages that eliminate hidden costs. You pay once and enjoy a full, uninterrupted Australia Day experience. In essence, an Australia Day cruise offers the perfect combination of ease, excitement, and elegance. With Magistic Cruises delivering top-tier service and unmatched Harbour views, it’s no surprise that more people are choosing to celebrate the nation’s big day on the water. If you’re looking for a relaxed, memorable, and truly Australian way to celebrate, a Harbour cruise may just be the best decision you make this holiday. For more details : https://www.magisticcruises.com.au/harbour-event-cruises/australia-day-cruises?utm_source=off_page&utm_medium=regular&utm_campaign=whatson.plus&utm_content=australia_day_feels_better

𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗟𝗶𝗸𝗲𝘀 𝗼𝗻 𝗪𝗵𝗮𝘁𝘀𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 Prepared By: Rafsan Jani 𝟏. 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 The main goal of my plan is to significantly increase how much users interact and the number of likes across all of WhatsOn's social media. The idea is simple: we need a combined strategy that builds a strong community, shares really helpful content, and uses data to track our success every step of the way. 𝟐. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 & 𝐎𝐮𝐫 𝐆𝐨𝐚𝐥𝐬 Right now, it's really tough to get people’s attention online because the internet is full of content. Just posting ads or promotions doesn't help us make real, sustainable connections with our audience. Our goals are quite clear. First, we want to raise our engagement rates on every single platform we use. Second, we want people to genuinely trust our brand and feel loyal to us. Ultimately, we aim to turn people who just follow us into an active, excited, and engaged community. 𝟑. 𝐏𝐥𝐚𝐧 (𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲) We will focus on several key areas to achieve our goals. 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐇𝐮𝐦𝐚𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: Building a positive, human link with users is very important. We can do this by being open about our business goals and vision, this makes us seem more transparent. A simple way to build trust is to thank customers often for their support. Sharing inspiring stories, especially about our team or successful students, really helps people connect with our brand. Using Polls is a great way to get fast opinions from users' immediate interaction easily. We can also ask for help with simple problems or general advice this makes users feel valued. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 & 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: A strong community provides long term benefits for a brand. We should celebrate our brand’s big achievements, like anniversaries or reaching a follower milestone, with our users. Highlighting a Fan of the Week or Best Commenter helps create friendly competition and makes people feel special. Organizing fun quizzes can make the experience engaging. Posts about future events or webinars need to be exciting, not boring text. Also, tagging industry influencers in our content can help us reach new audiences through their networks. Direct questions and answers sessions are powerful ways to connect directly with users and hear their thoughts. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Educational and practical how-to posts and videos are super useful for our audience because they solve real problems. Regular tips can be shared daily. Posting customer reviews and testimonials builds huge credibility because it’s social proof. In my opinion, two types of videos are best for reaching a lot of people: Informational videos and Educational videos (how-to guides, lessons). Using these types of content as short Reels will boost engagement very fast. 𝐃𝐢𝐫𝐞𝐜𝐭 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧: We should encourage conversation. ‘Caption this’ contests are a lot of fun and drive many comments. We can ask users for recommendations or suggestions in the comments section. Starting a debate on a trending topic is another good tactic. Even simple Yes or no questions help keep the comment section active all the time. 𝟒. 𝐇𝐨𝐰 𝐖𝐞'𝐥𝐥 𝐂𝐡𝐞𝐜𝐤 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: We must check if our plans are working effectively. We will track specific numbers, called metrics: Engagement Rate: We will measure the percentage of total likes, comments, and shares we get. Video Watch Time: This metric is key to judging how good our video content actually is and if people are watching until the end.

🚀 Want to See Whatson.Plus Go Viral? Here’s My Engagement Boost Proposal! 🌟 Hello Whatson.Plus Family! I’m excited to share a powerful proposal that can help skyrocket our engagement, reach & likes across all platforms. 🔥 My Proposal to Boost Engagement & Growth: ✨ 1. Trend-Based Content Strategy Create content around trending topics, local events, entertainment, lifestyle & influencers to increase shareability. ✨ 2. Short Reels & Micro-Content Post 15–30 sec clips highlighting trending news, fun facts, city updates & user stories to boost reach. ✨ 3. User-Generated Content (UGC) Feature followers’ posts, reviews, food photos, shopping moments, etc. 👉 This builds trust & increases engagement instantly. ✨ 4. Interactive Posts Every Week Polls, quizzes, “This or That,” giveaways & challenges to bring people back daily. ✨ 5. Local Community Spotlight Showcase small businesses, places to visit, best deals, trending stores & city highlights to attract local users. ✨ 6. Strong Visual Branding Use bold colors, clean layouts & consistent design that keeps Whatson.Plus recognizable. ✨ 7. Influencer Collaboration Micro-influencers + bloggers = massive engagement boost. #WhatsonPlus #TrendingNow #CommunityFirst #EngageMore #StayConnected