The involvement of remote workers has grown in significance for companies and human resources departments as hybrid and remote work environments are more common. Developing new approaches will help engage remote workers, who present unique challenges, preserving and strengthening their link to the firm’s goal and the team dynamics. This paper aims to provide a thorough analysis and...

Many times, marketing and user experience (UX) are seen as separate fields inside a company. While UX guarantees that potential consumers can use the product efficiently, marketing seeks to draw in such consumers. Still, this division is false and shallow. Through this article we plan to explore the connection between UX and marketing and shows how including UX ideas into marketing plans could...