WhatsOn Digital Marketing Strategic Plan

Goal: Increase global brand awareness & drive revenue across all platforms

1️⃣ Objectives

• Build strong, consistent brand presence across platforms
  
  

• Drive traffic to WhatsOn websites and app
  
  

• Convert users into leads, buyers, or subscribers
  
  

• Position WhatsOn as a leading global media & creative platform

2️⃣ Audience Segments

3️⃣ Platform Roles

4️⃣ Brand Awareness Strategy

A. Content Marketing

• Weekly blog posts on trends, culture, and user stories (whatson.guide)
  
  

• Publish platform updates, creator features, and event recaps on whatson.plus
  
  

• Repurpose blog content into:
  
  

  • Social captions
    
    

  • Email highlights
    
    

  • Video scripts for YouTube & reels
    
    

B. SEO & YouTube

• SEO audit of all platforms
  
  

• Optimize pages with target keywords by region
  
  

• YouTube: Start “What’s On in [City]” weekly show
  
  

  • Highlight local events, creators, and offers
    
    

  • Include CTAs to visit plus, guide, and agency
    
    

C. Social Media Growth

• Channel-specific strategy:
  
  

  • Instagram/TikTok: Youth-driven reels and stories
    
    

  • Facebook: Events & community updates (Bangladesh)
    
    

  • Twitter (X): Japan/USA pop culture
    
    

  • LinkedIn: Agency achievements & partnerships
    
    

• Weekly posting schedule (4–5 posts/week)
  
  

• Run geo-tagged campaigns: #WhatsOnDhaka, #WhatsOnTokyo
  
  

• Monthly themed campaigns (e.g., “Creators of the Month”)
  
  

D. Influencer & Community Engagement

• Partner with 5–10 micro-influencers per region
  
  

• Run UGC contests with prizes: event tickets, features, or ad credits
  
  

• Feature top creators on homepage or blog
  
  

5️⃣ Sales & Revenue Generation Strategy

A. Digital Product Monetization

• Promote Whatson.plus premium content access, sponsored features, and event visibility
  
  

• Sell ad space and featured listings on whatson.guide
  
  

• Add in-app purchase options (e.g., “Promote My Post”)
  
  

B. Lead Generation for Agency

• Add “Advertise With Us” CTAs across all platforms
  
  

• Launch landing pages for industries: Music, Food, Events, Fashion
  
  

• Add a downloadable ad/media kit in exchange for emails
  
  

• Use WhatsApp or live chat widget for faster conversion
  
  

C. Email Marketing

• Monthly newsletters for each target group (creatives, readers, brands)
  
  

• Email automation flows:
  
  

  • Welcome → Benefits → Offer → Upsell
    
    

• Promote services like ads, courses, and memberships
  
  

• Use tools like Mailchimp or Brevo for tracking
  
  

D. Academy + Club Monetization

• Bundle courses with ad credits or event perks
  
  

• Launch early bird offers, seasonal discounts
  
  

• Run webinar series + upsell paid learning paths
  
  

• Promote premium memberships with perks like free events or spotlight features
  
  

6️⃣ Advertising Strategy

Paid Ads:

• Google Display & Search: Promote events, courses, and blogs
  
  

• Meta (FB/Insta): Boost Whatson.plus and contests
  
  

• YouTube Ads: Promote “What’s On” city episodes and app installs
  
  

• Retargeting: Abandoned pages, returning visitors, cart reminders
  
  

Budget Split (monthly):

• 50% Awareness (video, display, influencers)
  
  

• 30% Engagement (content, contests, remarketing)
  
  

• 20% Conversion (ads, services, memberships)
  
  

7️⃣ KPIs & Success Metrics

8️⃣ Quarterly Roadmap

Month 1

• SEO & platform audit
  
  

• Set up content calendar
  
  

• Launch influencer program
  
  

• Start blog + YouTube show
  
  

Month 2

• Launch ad campaigns
  
  

• Open email flows
  
  

• Push app installs & service leads
  
  

• Host first community contest
  
  

Month 3

• Evaluate performance
  
  

• Run a major digital event/webinar
  
  

• Expand to new countries or cities
  
  

• Launch loyalty/referral program

I’d love to hear your feedback or suggestions on this strategy. I’m happy to adjust or expand any part to better align with WhatsOn’s goals.